pjur group Reports Successful Erotika Trade Fair Showing

WASSERBILLIG, Luxembourg — Lubricant manufacturer pjur group exhibited at the Erotika Trade Fair in Cologne, Germany, and reported far greater business success than in previous years.

“Compared to last year, we counted more talks, especially with international customers,” Pjur CEO and founder Alexander Giebel said.

Giebel said he noticed more customers from abroad attended the show, which resulted in more sales. Erotika management reportedly counted about 750 national and international attendees.

Giebel said pjur focused on presentation this year, using large-sized posters with eye-catching photos to attract consumers from afar. Retail stores were informed of new merchandising tools, including pjur banners for shop decoration.

Storeowners looking for more information about pjur’s new merchandising tools should email info@pjur.com.

pjur group specializes in development, production and distribution of health and body care products, including lubricants, products for massage, stimulation and cleansing, as well as condoms. Its products are distributed in 57 countries on all continents.