Williams had been looking to capitalize on the momentum generated by last year's "A She-Male Gang-Bang: The Interracial Version," which she directed, produced and anchored. She hatched the idea for the new paysite and brought it to SMCRevenue.com.
Under the auspices of her production company, Williams will produce, host and periodically appear onscreen.
Featured T-girls include Jazzmen Dane, Natassia Dreams, Jasmine Jewels, Olivia Love, Mandy Mitchell and Sammi Valentine.
"I am beyond excited," she told XBIZ. "The strong response thus far from new members and the busy forums is a good sign. The mainstream side of porn has a huge market for interracial websites, videos and companies. After I saw the success of my film and listened to the fans, I decided it was time for a site specifically for interracial shemale content."
New affiliates earn a 50 percent payout on initial signups and rebills. Promo toolbox includes weekly updates, photos and downloadable video.
Williams has folded into the mix interracial vignettes from her own site; otherwise "the content was shot exclusively for us," she said. Among the features to be added is a travel journal/blog chronicling Williams' "quest to find the biggest fan cock."