Fleshlight Reaches 2M Units, Rolls Back Price

AUSTIN, Texas — Makers of Fleshlight are rolling back prices to its debut price of $49.95 throughout the month of May to celebrate the sale of its 2 millionth unit.

“At a moment like this we are grateful to all of our customers, and all of the people that have made our product into what it has become today,” ILF Inc. CEO Steve Shubin said. “To see something that began as a mission to help men find a safe and pleasurable outlet for self-gratification, transform into an international phenomenon is truly something special.”

Parent company ILF Inc. is the exclusive manufacturer and marketer of the top-selling Fleshlight sex toy for men, which is manufactured in the U.S.

The Fleshlight, which debuted 10 years ago, was designed by Shubin, who was looking for a similar device when his wife was pregnant and was told to abstain from sex. Unable to find something that imitated the feeling of vaginal sex, he created his own item.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Satisfyer Signs On as Sponsor of XBIZ Honors After-Party

Satisfyer has enlisted as the sponsor of the XBIZ Honors after-party, a capstone celebration to the Pleasure Industry’s Biggest Night™.

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Creative Conceptions Now Shipping Skins Sexual Health 'Kegels'

Creative Conceptions is now shipping the new Skins Sexual Health kegel balls.

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

VVD Debuts Limited-Edition 'Rider Desire Black' Sex Machine

Pleasure brand VVD has introduced its limited-edition Rider Desire Black sex machine.

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

LELO Toys Featured on Netflix's 'Emily in Paris'

LELO's Sona 2 Cruise and Soraya Wave appear in episode seven of the latest season of Netflix's "Emily in Paris."

Ball & Chain Debuts New 'Sex Dice' Game

Ball & Chain has introduced its Really Big Sex Position Dice game.

Wicked Sensual Care Debuts New Lube, Kits

Wicked Sensual Care (WSC) has introduced its first aloe-based lubricant and two new Adventure kits.

Show More