Evolved Launches Bottle Rocket Vibe Concept Packaging

CHATSWORTH, Calif. — Evolved Novelties has released its Bottle Rocket collection of mini vibes packaged in a youthful concept that strays from the company’s signature style.

Evolved President Greg Alves told XBIZ that he came up with the idea of packaging the set of petite colorful wand vibes in little plastic cola bottles during a 4th of July party.

“We were talking about playing with fireworks as kids and how we used to set palettes up and shoot bottle rockets at each other,” Alves said. “It came to me right then.”

Evolved’s existing collection of full-size vibes are packaged in stylized tins, and Alves said the Bottle Rockets were designed to appeal to a more youthful, playful audience and needed a new packaging concept to match.

“It took eight months back a forth [to perfect the design],” Alves said. “We had the mini vibe done and we needed a concept but didn’t know which direction to take it. This works in mainstream stores because there’s nothing adult on it. It has a playful side and a ‘take care of business’ side.”

Alves said he had no doubt this will by far be a No. 1 best seller for Evolved. So far his customers love the collection because it’s “different and fun,” and, especially because of its customized display case, the entire line easily can be displayed front and center in retail stores.

“This is a big summer push,” Alves said. “We’re packagers, and we’re constantly looking for new and better ways of doing it. [Bottle Rockets] are easily stocked because of their size, and the display is cute.”

Alves said he and his team of designers already have another new packaging concept in the works for Evolved’s upcoming silicone collection, which will be ready for reveal later this summer.

He said the company’s existing lines will continue to be produced and packaged in their signature metal tins, but new collections will be released with completely different “innovative” packaging.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More