Harmony Films Launches Social-Networking Site

Tod Hunter
LONDON — England-based adult studio Harmony Films has launches a social-networking site, HarmonySocial.com.

The site allows members, including the cast, crew, staff and fans of Harmony Films, to create profiles and interact with each other. The site will also offer forums, present stills and trailers from the company's movies and host groups dedicated to directors and movies.

Jason Maskell, Harmony's manager of sales and marketing, said HarmonySocial.com can be a destination for fans to talk about the company, its personalities and its movies online.

"There's some people who would rather be anonymous when talking about adult movies, and some social networking sites are unfriendly to forming X-rated discussion groups," Maskell said. "Our site will let adults talk about adult entertainment without worrying about self-censoring themselves or running afoul of puritanical policies."

The launch of the HarmonySocial.com site is part of the company's strategy to reinvigorate its online presence. Future plans call for a relaunch of the flagship HarmonyUK.com site, which will include a video-on-demand theater and other new services.