The Screaming O Launches ‘Erotic’ Stimulus Package

Anne Winter
LOS ANGELES — Adult toy manufacturer The Screaming O has launches its 2009 Erotic Stimulus Package on tax day to stimulate retail store sales and encourage sales efforts.

“In these trying economic times The Screaming O wanted to offer not just a cost savings, which of course everyone is very conscious of, but also a way to truly stimulate sales,” Screaming O co-owner Keith Caggiano said.

A company representative told XBIZ that the Erotic Stimulus program is a two-part plan, which includes a discount to retailers from participating distributors on the company’s Screaming O rings and Bullet Buddies.

When a retailer purchases either item, The Screaming O will send a complete marketing kit that includes a variety of sales tools, plan-o-gram accessories and signage, including posters, a countertop change mat, 25 Frequent Screamer cards and tips and information about how best to use the kit.

”When making a purchasing decision, customers often find themselves lost in a sea of products,” the plan’s description reads. “They instinctively look to see a trusted brand. Use The Screaming O’s complete in-store marketing kit including posters, hanging signs, headers and informative displays to educate customers and drive sales.”

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