“In these trying economic times The Screaming O wanted to offer not just a cost savings, which of course everyone is very conscious of, but also a way to truly stimulate sales,” Screaming O co-owner Keith Caggiano said.
A company representative told XBIZ that the Erotic Stimulus program is a two-part plan, which includes a discount to retailers from participating distributors on the company’s Screaming O rings and Bullet Buddies.
When a retailer purchases either item, The Screaming O will send a complete marketing kit that includes a variety of sales tools, plan-o-gram accessories and signage, including posters, a countertop change mat, 25 Frequent Screamer cards and tips and information about how best to use the kit.
”When making a purchasing decision, customers often find themselves lost in a sea of products,” the plan’s description reads. “They instinctively look to see a trusted brand. Use The Screaming O’s complete in-store marketing kit including posters, hanging signs, headers and informative displays to educate customers and drive sales.”
For more information, visit TheScreamingO.com .
