Home > News > Freddy and Eddy to Close Retail Location, Focus on Online Presence • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Freddy and Eddy to Close Retail Location, Focus on Online Presence

Freddy and Eddy to Close Retail Location, Focus on Online Presence
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  37.36%
No
  22.99%
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.
Apr 14, 2009 6:00 AM PDT    Text size: 
VENICE, Calif. — Ian and Alicia Denchasy, aka Freddy and Eddy, have announced they will close their Venice Boulevard brick-and-mortar location April 30 to focus on their online operation and the upcoming Love LA show.

Ian Denchasy told XBIZ that he saw signs that the “offline” version of their almost decade-old couples e-boutique, FreddyandEddy.com, might need to close about a year ago when sales were down across the board.

“The idea [for the store] was to create something new and different from all things we had seen in adult,” Ian said. “We wanted to create an environment that didn’t have any seedy elements to it. We never envisioned it to turn a profit, it just needed to cover itself and maybe little extra — and it’s no longer doing that.”

Ian said that as long as online sales continued to be strong, the store would remain a priority, but when more of the couple’s time was put into the brick-and-mortar location and online sales began to dip, the two no longer could put off the inevitable.

“Now we’re seeing what an economic downturn can do,” Ian said. “All retail is affected because people cut back in every which way they can, and that’s why they go to the 99 Cent Only store instead of Albertsons.”

Ian said since the Christmas boom, he has successfully raised online sales back to their former levels, which to his delight are still growing, and is working with a designer to completely revamp the site to make it “the powerhouse of the web for couples-based shoppers.”

“It’s got to evolve,” Ian said. “We have a great web business, it’s fantastic, so lets keep doing what’s successful and if and when the economy turns around, if we want to explore a small brick and mortar again, we’ll talk about it.”

In a series of phases, to be completed by the July 11 Love LA show, Ian said a variety of new components will be added to FreddyandEddy.com, including a weekly podcast that will feature listener Q&A and special guests, a music section where customers can recommend music for specific occasions, and a video section where users can purchase and view a selection of licensed content chosen by Freddy and Eddy themselves.

Ian also said that more time and focus will be put toward building the SHEE organization, developing the Love LA consumer show, and the LA Weekly’s Little Sexy Black Book, which he edits.

Ian admitted that Freddy and Eddy’s long-term customers — the store has been in business for almost five years — are bummed about the closure, but some have agreed to evolve their shopping habits alongside the evolution of the store and purchase their sex products online FreddyandEddy.com.

As for the store’s lineup of weekly events, however, Ian said the two will think of other ways, if at all, to bring them to customers. He said the pair may discuss hosting events such as their weekly Flirt night, during which women convene to talk about sex and other topics, at other retail locations or local venues.

“These are difficult times for everyone, and I hope that people can learn from our experience that they shouldn’t be afraid to confront their issues and make admissions about their businesses,” Ian said. “Be proactive and call your creditors, call each vendor to assure them your first order of business is to get them taken care of. These are things people avoid. My biggest piece of advice is to answer the phone, don’t hide from it all. Hiding only makes it worse.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!