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CalExotics Releases New 'Basic Essentials' Line

CalExotics Releases New 'Basic Essentials' Line
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Apr 17, 2009 2:30 PM PDT    Text size: 
CHINO, Calif. — Adult novelty distributor California Exotic Novelties has released a new budget line called Basic Essentials.

The six products in the new line are Enhancer Ring with Beads, Teaser Enhancer Ring, two sizes of Pearl Stroker Beads, Vibrating Action Enhancer and Vibrating Dual Support Enhancer.

"With the economy the way it is, we wanted to bring out some really good products at really great prices," CalExotics Marketing Director Al Bloom told XBIZ. "We bought these items in huge quantities to get the price we wanted. They're good materials. We're not spending a lot of money on the packaging. They're all basic products that couples would use, and singles would use."

"It's working because the price is right."

The products have a price point of "$5.99-$12.99, ballpark," according to Bloom, and the line will be expanded with new items in July. CalExotics' Best Buy line — including a rabbit vibe and a pump — also will be rebranded as Basic Essentials.

"We like the name better, and it's playing better at the retail level," Bloom said. "It's a well-rounded line of quality products at good prices."

Retailers should contact their wholesale distributor or CalExotics sales representative to order.

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