Tuesday, Apr 7, 2009    Text size: 

HardcoreMax.com is the product of a licensing deal between EuroRevenue and Hardcore’s company Max World Entertainment, which was finalized in November. The agreement will extend the company’s reach digitally across Europe.

“We are proud and excited about HardcoreMax.com,” EuroRevenue CEO Todd Glider said. “Max’s bigger-than-life persona, subject matter and dedication to extreme content meet the needs of EuroRevenue’s consumer base, and appeal to adult surfers around the world. Like many producers we partner with, Max Hardcore is a strong brand, with cachet that sells itself. At the end of the day, I am just as proud to say that, in my opinion, no company can market extreme content to the online consumer like EuroRevenue.”

HardcoreMax.com launches with 100 of Hardcore’s titles and hundreds of scenes taken from those movies with corresponding image galleries. The scenes are available for stream or download with three streaming options and three download sizes.

The site also will field weekly movie updates and new bonus material daily.

“EuroRevenue’s creative and programming departments spent a long time putting together a true, web 2.0 experience for HardcoreMax.com,” executive manager Huda Mahdi said. “It is one of a kind, and we expect it will be an incredible hit.”

HardcoreMax.com is the first site in EuroRevenue’s catalog to feature the company’s proprietary Members Area Management System serving as the members area’s backbone and as the site’s tour.

“We turned the traditional model on its ear,” Mahdi said. “Instead of a bulky tour, we’re using the members area as the tour. This way, adult surfers can see all the content, all the updates in real-time, all the options they’ll afford as members.”

Members of HardcoreMax.com have access to more than 80 bonus sites, free live webcam chat and thousands of bonus clips and high-resolution images.

HardcoreMax.com launches with two program options: a PPS option that pays out $40 on all joins, including trials and a revenue share option that pays as much as 75 percent.

EuroRevenue.com offers webmasters sales tools such as banners, FPAs, HPAs, hosted galleries and blogs to promote HardcoreMax.com.

Hardcore is currently housed at the federal Metropolitan Detention Center in downtown Los Angeles, in his third month of serving a 46-month sentence for obscenity crimes, which he was handed last October. Hardcore also was ordered to pay $1.4 million in fines and forfeit three websites.

Upon inking the licensing deal with EuroRevenue, Richard Barrios of Mad Rhino Consulting, who brokered the agreement, said it would help Max World “extend the brand but also to help us with the financial crunch.”