Europe Says No Spam

In three separate government mandates, an international anti-spam movement is officially underway in Australia, Italy, and Britain, and fingers are pointing at the U.S.

Australia's House of Representatives passed national anti-spam legislation today that would penalize repeat spam offenders as much as $733,000 (U.S.), in addition to unlimited legal fees.

The Aussie spam bill pertains only to spam that originates in its homeland, although it did not go without mention in the House of Representatives that the majority of unwanted emails soliciting anything from Viagra, penile enlargement, to pornographic material seem to originate in the U.S.

Australian Minister for Communications Senator Richard Alston strongly urged the U.S. to consider implementing more effective anti-spam legislation to help ease the worldwide blight of unrelenting email clutter.

"The bulk of spam seems to originate in the U.S. and if the U.S. goes down the same path as us by adopting an opt-in model, then I think that will make a very big difference," Alston said in a statement.

"We're not so much interested in prosecuting people as stopping spamming, and if we can stop it by deterring them with serious penalties and an effective enforcement regime then I think we'll achieve our objective," Alston continued.

The new legislation will be enforced by the Australian Communications Authority and will not prosecute anyone who accidentally sends an email to a non-consenting recipient.

The new law will also put a ban on all electronic email harvesting tools, but it will not affect email marketing companies that have established an opt-in database of email addresses.

In a similar move, Britain followed suit by passing a law that fines spammers upwards of $8,057 (U.S) if convicted on charges of spamming via email or text messaging. That law would only cover home users and goes into effect on Dec. 11, 2003.

The new law will be enforced by Britain's Office of the Information Commissioner, it was announced.

A British watchdog group claims that more than half of all emails received go under the category of "spam," which is defined as email communication that is not consensual.

Spam is a virulent form of transmitting computer viruses and worms, and has also become popularized lately as a form of identity theft or "spoofing" as it is called, where online marketers use bogus return email addresses associated with legitimate companies.

Amazon.com is currently in litigation against 11 online marketers that it claims used its company name to sell products without consent.

Joining its European counterpart, Italy recently stepped up the plate and drafted a law that would fine spammers up to $100,000 (U.S.) and in some cases would carry a three-year prison term. The Italian government sent out a stiff warning to bulk emailers to make sure that each and every address recipient in their database has willingly opted in.

In the meantime Bill SB 186 was passed this week in the California Legislature banning all unsolicited commercial email and enabling state residents to sue violators for up to $1 million in damages.

Under the terms of the California bill, penalties can be avoided if the email sender contains ADV or ADV:ADLT in the subject line and provides a valid unsubscribe link or toll-free number.

Governor Gray Davis has until Oct. 11 to sign SB 186 into law.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Syren De Mer, Eddie Patrick Cap AEBN's Top Stars for 1st Quarter of 2026

AEBN has revealed its most popular performers in straight and gay theaters for the first quarter of 2026.

Tennessee Bill Would Require Warnings on Adult Stores

The Tennessee Senate has passed a bill requiring adult stores, theaters and other establishments in the state to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Report: Irish Regulator Seeks 'Industry Input' on AV Compliance

Irish media regulator Coimisiún na Meán (CnaM) will draw on “industry input” to help establish a framework for assessing platforms’ compliance with Ireland’s Online Safety Code and the EU’s Digital Services Act, news organization MLex reports.

'iDealgasmPlus' Launches Through PAYSITE

iDealgasmPlus.com has officially launched through PAYSITE.

Canadian Senate Approves National Age Verification Bill

Canada’s Senate on Wednesday passed bill S-209, the “Protecting Young Persons from Exposure to Pornography Act,” which would require commercial adult websites to verify that Canadian users are at least 18 years old.

Sara Jay Relaunches Site Through PAYSITE

Sara Jay has relaunched her membership site, WydeSyde, through PAYSITE.

European Commission: Age Verification App Ready For Use

The European Commission’s age verification app is now technically ready and will soon be available for EU citizens to use in order to prove their age when accessing online platforms, European Commission President Ursula von der Leyen announced Tuesday.

UK House of Commons Moves to Tone Down Porn Amendments

The House of Commons has modified amendments to the U.K.’s pending Crime and Policing Bill, including provisions regulating “step” content, content featuring adults role-playing as minors, and performers’ ability to withdraw consent.

AEBN Reveals Ariel Demure as Top Trans Star for Q1 of 2026

AEBN has named its top trans stars for the first quarter of 2026, with Ariel Demure landing atop the leaderboard.

Final IRS 'No Tax on Tips' Rule Excludes Pornography

The Internal Revenue Service on Monday published final regulations on the “No Tax on Tips” provision included in the “One Big Beautiful Bill Act,” offering new tax deductions for tip workers but excluding revenue received for “pornographic activity.”

Show More