Europe Says No Spam

In three separate government mandates, an international anti-spam movement is officially underway in Australia, Italy, and Britain, and fingers are pointing at the U.S.

Australia's House of Representatives passed national anti-spam legislation today that would penalize repeat spam offenders as much as $733,000 (U.S.), in addition to unlimited legal fees.

The Aussie spam bill pertains only to spam that originates in its homeland, although it did not go without mention in the House of Representatives that the majority of unwanted emails soliciting anything from Viagra, penile enlargement, to pornographic material seem to originate in the U.S.

Australian Minister for Communications Senator Richard Alston strongly urged the U.S. to consider implementing more effective anti-spam legislation to help ease the worldwide blight of unrelenting email clutter.

"The bulk of spam seems to originate in the U.S. and if the U.S. goes down the same path as us by adopting an opt-in model, then I think that will make a very big difference," Alston said in a statement.

"We're not so much interested in prosecuting people as stopping spamming, and if we can stop it by deterring them with serious penalties and an effective enforcement regime then I think we'll achieve our objective," Alston continued.

The new legislation will be enforced by the Australian Communications Authority and will not prosecute anyone who accidentally sends an email to a non-consenting recipient.

The new law will also put a ban on all electronic email harvesting tools, but it will not affect email marketing companies that have established an opt-in database of email addresses.

In a similar move, Britain followed suit by passing a law that fines spammers upwards of $8,057 (U.S) if convicted on charges of spamming via email or text messaging. That law would only cover home users and goes into effect on Dec. 11, 2003.

The new law will be enforced by Britain's Office of the Information Commissioner, it was announced.

A British watchdog group claims that more than half of all emails received go under the category of "spam," which is defined as email communication that is not consensual.

Spam is a virulent form of transmitting computer viruses and worms, and has also become popularized lately as a form of identity theft or "spoofing" as it is called, where online marketers use bogus return email addresses associated with legitimate companies.

Amazon.com is currently in litigation against 11 online marketers that it claims used its company name to sell products without consent.

Joining its European counterpart, Italy recently stepped up the plate and drafted a law that would fine spammers up to $100,000 (U.S.) and in some cases would carry a three-year prison term. The Italian government sent out a stiff warning to bulk emailers to make sure that each and every address recipient in their database has willingly opted in.

In the meantime Bill SB 186 was passed this week in the California Legislature banning all unsolicited commercial email and enabling state residents to sue violators for up to $1 million in damages.

Under the terms of the California bill, penalties can be avoided if the email sender contains ADV or ADV:ADLT in the subject line and provides a valid unsubscribe link or toll-free number.

Governor Gray Davis has until Oct. 11 to sign SB 186 into law.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New 'PROTECT Act' Would Make North Carolina Rules for Adult Sites Federal Law

Senator Mike Lee of Utah on Thursday introduced legislation that would impose strict new federal rules on adult sites and platforms, strongly echoing similar regulations imposed last year in North Carolina.

New Creator Platform 'UpTopModels.com' Launches

Producer Trey UTM has launched the new creator platform UpTopModels.com through MyMember.site.

Segpay Names Tom John CTO

Segpay has appointed Tom John as its new Chief Technology Officer.

JustFor.fans Launches Curated 'Tom of Finland' Section

JustFor.fans (JFF) has launched a curated section based on artist Tom of Finland's work, featuring creators inspired by it.

Dutch Police Raid Servers Hosting 'Motherless' Website

A Dutch National Police Corps cybercrime team on Tuesday conducted raids on hosting companies in three cities, seizing servers owned or used by controversial adult website Motherless, as part of an investigation into possible illegal content.

MyMember.site Rolls Out 'TantumPay' Solution

MyMember.site has debuted its TantumPay payment processing solution.

StreamPayments Joins ASACP as Corporate Sponsor

Payment service provider and consultancy firm StreamPayments has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

AdultHTML Introduces Custom AI Projects Development Service

AdultHTML has introduced its customizable AI projects development service.

Eporner Must Face Copyright Suit After Judge Affirms Jurisdiction

A U.S. district court has ruled that it has jurisdiction to hear a copyright infringement lawsuit brought by adult website operators against tube site Eporner, even though Eporner is based outside the United States.

BranditScan Launches Public API, Affiliate Program

BranditScan has launched a public API and a new affiliate program enabling creator platforms to integrate the company’s anti-piracy services and earn recurring commissions.

Show More