The show is sponsored by HotMovies.co.uk and brings together the U.K. adult industry plus a number of U.S. and European suppliers representing products including DVDs, toys, lubricants, lingerie, leather, clothing, footwear and sexual health products.
"If you want your brands, products or services to have a major impact in the U.K., then the ETO Show is the only trade exhibition platform to showcase your products," show organizer Jonathan Kirk said.
The 2008 show had more than 60 exhibitors and more than 1,100 visitors, and organizers hope to have more than 1,300 this year. Admission is free to professionals in the adult industry who have pre-registered at ETOShow.com.
The ETO Show will take place at the National Exhibition Centre in Birmingham. The NEC is the largest exhibition center in the U.K. and its facilities include five onsite hotels and direct links to the train station and Birmingham International Airport. The NEC is less than a two hour drive from London's Heathrow and Gatwick airports.