"The Millionaire Matchmaker" followed professional matchmaker Patti Stanger as she tries to forge successful longterm relationships between eligible bachelorettes and lonely, wealthy men.
Levine appeared on season one of the program, where he butted heads with Stanger, who didn't approve of his freewheeling lifestyle or the stripper pole in his home. Levine returns to the show in its second season with the same goal: to find love.
Levine said that although he's open to the possibility of finding his main squeeze on a reality show, he added that working in adult has caused some problems for him.
“If I try to talk about the latest sex toy or discuss our affiliate or wholesale/dropship programs, I am told those topics are not appropriate or are simply uninteresting," said Levine, who is also known under the nickname "SexToy Dave." "But if I talk about my Hollywood lifestyle, hot parties, or simply appear as 'SexToy Dave' on TV, suddenly everyone is interested and people end up asking about adult products and my company."
Levine owns CNV.com Inc., the parent company of the affiliate program MyFreeWebsite.com. Levine also owns the wholesale sex toy program SextoyClub.com and the retail site SexToy.com.