Home > News > Ad Age: Adult PPV Ads Popping Up on Cable, Satellite • Bookmark   • Newsletters   • Register Search Options


Ad Age: Adult PPV Ads Popping Up on Cable, Satellite

Ad Age: Adult PPV Ads Popping Up on Cable, Satellite
Get XBIZ News
Mar 11, 2009 3:00 PM PDT    Text size: 
LOS ANGELES — Cable and satellite companies are starting to promote adult pay-per-view offerings after a long period of refusing to do so, trade publication Advertising Age is reporting.

The promotions are appearing in late night on male-oriented channels like ESPN and Spike, and are often accompanied by lower rates for PPV purchases.

Late last year, satellite service DirecTV quietly ended its moratorium on promoting adult video-on-demand offerings on its channels, and reportedly Comcast — the nation's largest cable company — may start promoting adult content on a region by region basis.

Robert Mercer, a spokesman for DirecTV, told Ad Age that while the company still has "a long-standing policy of not marketing adult content at retail or to consumers in general," it will now run promotional spots "for existing customers on certain male-oriented channels in the early morning hours — between 2 a.m. and 6 a.m. ET, say."

"We've always been extremely discreet about this for obvious reasons," Mercer added.

Increased awareness of adult PPV can lead to more profit for the cable and satellite operators. Joone, CEO of Digital Playground, told Ad Age that that the split of revenue between cable operators and Hollywood studios favors Hollywood, but when it comes to adult content, "90 percent of the revenue goes to cable operators. They have the lion's share of the profits."

Another reason for the promotion is consumer education about the adult offerings. A New Frontier Media in-house study of satellite customers found that almost 75 percent of satellite customers are unaware that hardcore content is available; and 56 percent of cable customers are unaware of the option.

The study also found that of the 80 percent of customers who buy adult content from their cable operator, 63 percent pay for content on the Internet as well.

The complete article can be read at the Advertising Age website.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


A Look at the Latest Technological Advances in Billing

As the digital media industry races headlong into a future full of new technology, one vital underpinning — the ability to easily, profitably, and safely process payment transactions — is taking... More »

Sex Toy Storage Creators Discuss Growing Consumer Demand for Hygienic Options

Growing up, you probably had a few toys. When playtime came to an end, you were probably asked to put them away. Now, you are a grown up, and you probably have some toys of a different variety. But where... More »

Uncovering the Newest Trends in Alternative Billing

For adult merchants, especially adult website operators, the notion of “alternative billing” hasn’t really evolved from its Ameri-centric “anything but MasterCard or Visa”... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!