Dominic Ford praised pjur's products, adding that his own models prefer to use the brand.
“We use pjur products exclusively," he said. "They are the simply the best in the industry. Our models are continually impressed that we use pjur products, as they prefer pjur lubricants to other lubricants in their personal lives.”
The two companies will promote each others' products through joint gift bags to be distributed at an upcoming convention. The bags will include 3D glasses to let consumers watch the new 3D content being added to DominicFord.com. In addition, DominicFord.com users will get special discounts for pjur products.
The partnership's most ambitious plan will be a large-scale print ad campaign that will include detachable 3D glasses. Adult performers Arpad Miklos and Blu Kennedy appeared in the first 3D scene for the site. According to site representatives, this is their first onscreen pairing.
pjur CEO Richie Harris said that DominicFord.com's 3D content sets them apart.
“DominicFord.com is doing something new in the industry," he said. "Their 3D films and photographs clearly set them apart from the rest of the industry. pjur lubricants, including our pjur Man Personal Glide, have also set a benchmark for the rest of the industry. We are the number one selling silicone formula worldwide. We are excited that DominicFord.com has chosen to work with our brand exclusively, and look forward to working with another brand that is clearly trying new ideas in the industry.”