Adam & Eve Releases Charity Report

Tod Hunter
HILLSBOROUGH, N.C. —Adult retailer Adam & Eve has released information about its charitable contributions for 2008. By year's end, the company had given almost 100 checks to more than 75 different organizations, most of them locally based in Orange County, N.C., and surrounding areas.

"Adam & Eve has long provided assistance to local and national charities," Adam & Eve Director of Public Relations Katy Zvolerin told XBIZ, "but in these strained economic times, I feel our contributions mean even more."

Contributions went to major national organizations including the American Cancer Society and March of Dimes, and area high schools, churches, environmental initiatives and health organizations.

“Some of our giving is industry-related, such as causes that defend freedom of speech," Tom Underwood, the head of the Human Resources department, said. "Some of our giving is health-related — research for AIDS, cancer and children’s illnesses. Some of our giving is directed at social behavior, such as domestic violence and planned parenthood. But most of our giving is to local causes that are being led by civic clubs, schools, churches and other organizations. We feel the need to focus our giving on the local community first.”

A large number of the recipients are organizations that directly affect Adam & Eve employees. Also, when employees contribute to company-sponsored charitable causes, the company matches the contribution.

“How many companies will let their employees decide who and where we give? Adam & Eve has a really big heart only because its employees do, which is why we have been so successful in showing it to the community we work in," Gina Phelps, a member of Adam & Eve's internal volunteer committee said. "It makes me proud to work here.”