CalExotics Debuts Mix 'n' Match Interchangeable Vibes

Tod Hunter
CHINO, Calif. — California Exotic Novelties has introduced the new Sterling Collection, which lets users create their own combination of interchangeable bullets, controllers, and independent stimulators.

“Empowering customers is the best way to win their loyalty,” California Exotic Novelties President and Founder Susan Colvin said. “The Sterling Collection gives consumers the power to let their creativity run wild. They’ll love the option of selecting just the right controller and accessories for their needs — and they’ll be back for more.”

The mix-and-match options include an assortment of bullet designs including a silver finish and CalExotics' Velvet-Cote, as well as sleeves, stimulators, kits and high-tech controllers. There are hundreds of possible combinations.

The new collection is available to retailers with a new dual-sided Mix ‘N’ Match Bullet Center and Stimulation Center display. When assembled, the Bullet Center measures 18"x36" and takes up a minimum amount of floor space. It is available free to retailers with purchase of the Sterling Collection and Stimulation Center pre-pack assortments.

“The visual impact of the Bullet Center display is like a magnet for customers,” said CalExotics Vice President of Sales Jackie White. “CalExotics produces these products in large quantities to keep prices attractive, and having so many options in one place multiplies the chances they’ll find what they’re looking for.”

The Stimulation Center side of the display allows retailers to prominently offer a tantalizing assortment of new CalExotics stimulators.

“CalExotics has always believed in stimulating sales through innovative design and marketing,” Colvin said. “The Bullet Center is exactly the kind of sales tool our customers have been asking for.”

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