ASACP: Today Is Safer Internet Day

Tod Hunter
LOS ANGELES — ASACP has set Feb. 10 as Safer Internet Day, and is encouraging webmasters to label their websites with the Restricted To Adults — RTA Website label. Safer Internet Day is an annual international event which encourages safe and responsible use of new technologies — especially among children and young people. It is organized by Insafe, the European Internet safety network.

RTA is the adult entertainment industry’s initiative to protect children from viewing age-inappropriate content. It was developed by ASACP as an easy to use internationally recognized label that designates content for adults only. The RTA label is a unique string of metadata which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and it currently is used on 6 million pages.

“The Internet is truly international and knows no borders, and so is RTA,” ASACP CEO Joan Irvine said. “Since RTA has a U.S. trademark, an EU community mark, an Australian use mark and has been adopted by companies internationally, its effectiveness in helping protect children goes beyond the U.S. borders.”

ASACP urges all adult sites that have not yet adopted the Restricted To Adults — RTA website label to do so. The organization also asks supporters to help spread the word to other companies and webmasters. Adult paysites can encourage their affiliates to use the tag, and companies that provide billing, hosting, design and other services can recommend the tag to their clients.

"The protection of children from inappropriate internet material is one of G Media's top priorities," ASACP supporter and proprietor of G Media Garion Hall said. "ASACP's internationally recognized standards for the protection of children enables us to consistently adopt the world's best child protection frameworks for G Media sites such as"

Complete information about the RTA label and how to use it is available at

Founded in 1996, the Association of Sites Advocating Child Protection is a nonprofit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online.