Topco Announces 3 New Hires Sales

CHATSWORTH, Calif. — Topco Sales has added three employees: Greg Holdridge joins the sales department, Alla Vayner joins the laboratory and Erica Heathman is a new member of the product development department.

Holdridge’s duties include expanding upon existing licensing and branding relationships with customers. His previous experience includes serving as the director of product development at Allied International and vice president of sales and marketing at Kleen Maid.

"I have a unique perspective, coming from mainstream sales," Holdridge said. "The adult novelty business is so much more dynamic. I'm really excited about what Topco is doing, and that I am now part of that."

Vayner is now senior R&D chemist in the basic solution division at Topco Sales. She has a master’s degree in mathematics and science and spent years researching and developing new skin and haircare products at Aware Products prior to joining Topco Sales.

"I'm really excited about working at Topco, where I have met some very nice people," Vayner said. "I'm hoping that I can help the company expand its personal care line by developing new and innovative products."

Erica Heathman is the former managing editor at AVN Novelty Business magazine. She joins the product development department at Topco Sales as product development coordinator.

"Topco is definitely a leader in the industry, and I've closely followed their innovations for years," Heathman said. "To now be part of the process, helping to design and develop new products, is an exciting opportunity."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SCOTUS Won't Hear Appeal of NYC Adult Store Zoning Law

The U.S. Supreme Court has declined to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Wellness Brand 'Aia*' Launches

The wellness brand Aia* has officially launched.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Lovense Debuts 'Spinel' Mini Sex Machine

Lovense has introduced its new app-controlled Spinel mini sex machine.

SVibe Debuts 'Gizi Pro' Vibrator

SVibe has introduced the new Gizi Pro vibrator.

Lovense Launches AI Companion

Lovense has launched its AI Companion.

Show More