“Silk has always been thought of as luxurious and intimate and sexual, so we’ve tried to incorporate that into our product line and lifestyle destination,” Liberator Vice President Joshua Maurice told XBIZ. “We’re trying to bring a level of sophistication and intimacy to the bedroom that’s still accessible and thought provoking, and although silk sheets may seem to be a simple addition, they are a symbol of the approach we take.”
The bedding is made entirely of a medium-weight, 19-momme silk, and it comes in black, crème, chocolate and claret in queen, king and California king sizes.
“Our products have a crossover appeal,” Maurice said. “We offer a higher-end, more refined product mix, boutique brands and an assortment that’s above the fray, so the silk sheets are just one more part of that lifestyle. We’ve had a great response so far, and we think the line will do very well.”
The Fascinator Silk bedding is currently available online at Liberator.com, and it will be available in stores within the next 60 days, according to Maurice.
