Liberator Introduces New Lingerie Packaging

ATLANTA — Liberator Bedroom Adventure Gear has introduced new packaging for select lingerie styles.

Ten of the company's existing styles have been modified for inclusion in this new packaged line, while four new styles have also been developed. The suggested retail price for the line ranges from $20 to $150 and includes lingerie, costumes and latex.

Developed exclusively for brick-and-mortar retailers, the new packaging, which was formally launched in Las Vegas on Jan. 8, allows for it to either sit on a shelf or hang with the addition of a hang tab.

Liberator also has introduced six lingerie pieces as an addition to its Love Artist collection, products that have a suggested retail price of less than $20. The pieces will be packaged in similar, smaller gift boxes, decorated with erotic artwork, which can stand in a counter display or hang from a tab. The new garments will be merchandised along with a collection of toys under the same series in a counter display for impulse purchases and gifts.

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