New Boy Butter Ad Features 'Project Runway' Guest Star

LOS ANGELES — The Boy Butter lube company has tapped drag queen and "Project Runway" guest star Hedda Lettuce to pitch their product in a new online advertisement that's currently available on YouTube.

BBL LLC Owner and CEO Eyal Feldman told XBIZ that he first met Lettuce, whose real name is Steven Polito, at one of his shows in New York City. Since then, Feldman has kept in touch with the performer, who appears at events all over the country in costume with his comedy routine.

The decision to put Polito's drag persona into a Boy Butter ad came naturally, because Polito beat them to it. He mentioned Boy Butter in one of Lettuce's comedy routines. Boy Butter has been sponsoring all of Polito's appearances since 2007.

Polito's appearance on an episode of popular fashion-design reality show "Project Runway" simply increased the new Boy Butter advertisement's luster. Polito lent his alter ego to the show's fifth season in an episode that tasked the competing designers to build a suitable outfit for a drag queen.

In the new ad, Polito pitches the main Boy Butter lubricant as an ideal product for the gay community. Feldman said that while his company's products work well for men and women, he originally invented them for male use, which led to their popularity among gay men.

"Anything that is greasy or oily — anything that retains moisture — is better for men," he said. "Water-based lubricants work fine for women because they self-lubricate. Men don't, and we need to use products that make up for that."

Feldman added that one-third of his customers are women, and that his company's products also make for an easier and better-smelling clean-up — both qualities extolled in the new advertisement.

For more information on Hedda Lettuce, visit HeddaLettuce.com. For more information on Boy Butter products, visit BoyButter.com or ShopLube.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More