FSC Launches 2009 Rebranding Campaign

Tod Hunter
CANOGA PARK, Calif. — Adult industry trade association Free Speech Coalition is starting 2009 with a new logo and plans for a rebranding campaign.

The rebranding will include a complete revamp of the FSC website and a new look for the weekly online newsletter of the FSC, the X-Press. A print advertising campaign promoting the new look will appear in adult industry trade publications throughout 2009, as well. FSC also will launch a Facebook page to provide an interactive online space for its members.

“FSC’s new look reflects a new organization; we are the trade association for the adult entertainment industry,” FSC Executive Director Diane Duke said. “We are the voice of pride for the industry to the media, the legislature and our government. We are a resource for business information and benefits to better position adult businesses in a challenging and ever-changing business environment and we are the watchdog for the adult industry protecting adult businesses from real threats like oppressive government regulation and intellectual property theft.”

The new logo, a blue FSC incorporating a white star and a red stripe, will make its debut at the FSC booth, in the Business-to-Business area of this week’s Adult Entertainment Expo in Las Vegas, Jan. 7-10. Print ads featuring the new logo also have been published in industry trade publications, including XBIZ Premiere, YNOT.com and Cybersocket.

The rebranding campaign represents a new direction for the FSC. While remaining the first line of legal defense against anti-adult-industry legislation and litigation, the FSC also is moving forward with projects that will address issues that affect adult businesses, including content piracy, workplace safety and better business practices.

“The industry is evolving, so that creates an opportunity for the FSC to expand its focus,” said FSC Membership Director Joanne Cachapero. “The time is right to update the image and focus so that people in the industry have a better understanding of what the FSC is all about, as well as the importance of having an industry trade association. The website and Facebook page are scheduled to go live at the end of January. The X-Press newsletter has been revamped to include original content, member profiles and news that affects all adult businesses.

“We also are actively working on making a greater outreach to all sectors of the industry — performers, video and online, manufacturers, distributors and retail,” Cachapero added. “The more members that join in our efforts, the more we will be able to provide needed services. It’s important to start that dialogue, so we’re looking for feedback from industry members. Both Diane and myself will be networking like crazy in Vegas.”

While in Las Vegas for AEE and Internext, Duke and Cachapero will be available for appointments and networking opportunities. To make an appointment, email Duke at diane@freespeechcoalition.com and Cachapero at joanne@freespeechcoalition.com.

FSC members who want to display the new logo on their websites, videos, boxcovers and other places can contact the FSC office at (818) 348-9373 or email Joanne Cachapero.