SX Video Touts Blog Reader Influence

JC Adams
SAN DIEGO, Calif. — Gay adult boutique label SX Video is touting the success of its revamped website, and particularly its official blog, where company producers and directors solicit ideas and commentary from readers that are incorporated into future productions.

“Our fans come to the blog regularly and post their comments. I read them all and answer when I can,” said director and SX Video principal Ben Baird. “People write about our movies and offer ideas for future projects. The comments really can help me take my work in new directions.”

Polls have proven popular, especially with various SX performers who use the polls to gauge their own popularity. “Polls are also an easy way for fans to let their favorite guys know they’re appreciated,” Baird said.

“For example, Aidyn Michael, an ex-Marine, gets a lot of positive comments and so I’ve cast him in several recent shoots,” Baird told XBIZ.

Michael is featured on the cover of the forthcoming “Sleaze 4.” He also anchors “Bareback Auditions 3” and “Bareback College,” which is in post-production.

The company recently took note of an increased interest in fetish play among commenters to the SX blog. They ran a poll that produced “50 responses with different suggestions and ideas for scenes. As a result, we will be doing more water sports scenes,” Baird said.

For wholesale-retail sales information, email SX Video directly at or call 866-866-4792.