Ricky Sinz Reclaims Hole and a Heartbeat

CHICAGO — Gay adult performer Ricky Sinz has bought out a former partner in HoleAndAHeartbeat.com. He plans a significant rebranding of the 3-year-old straight amateur site, and will oversee its new creative direction.

Sinz bought out Scott La Rock, one of his two original co-founders. Remaining partner Gunner of GunnerWorld.com will retain his ownership stake and share management duties.

Sinz described Hole and a Heartbeat as “dedicated to straight tattooed men, hardcore music and all-around filth.” He said performers are “notorious for throwing some of the raunchiest events in the history of porn at strip clubs across America — and we have the footage to prove it.”

The site has archived enough material for roughly 20 DVDs; distribution details are still being formulated. Forthcoming changes include a clothing line and branded novelties.

“We plan to introduce the world to the hottest tattooed bad boys your moms warned you about,” he said.

Sinz initially parted ways with Hole and a Heartbeat because he did not want to be tied to one company at the start of his adult career.

“I wanted to pursue different options and explore the entire market as a whole and learn the business inside and out,” he told XBIZ.

He chose to partner with Gunner due to demands placed by his performance schedule. “We both run multiple sites and businesses, and with me being on tour two weeks out of every month, I needed a strong, experienced partner I could rely on who could dedicate as much heart into the project as I do.”

The purchase also was made with an eye to the future. “The reality is that I can’t perform in front of the camera forever,” he said. “But I can build an empire from behind the scenes and launch a lot of new models into infamy. It’s all about having fun and living a lifestyle we enjoy and sharing it with the world.”

Hole and a Heartbeat is a straight adult website with a twist. The content is “definitely male-focused and has been from the start. Our men are the stars. There isn’t a website out there like us. We use the wildest guys in the business who are heavily tattooed and hardcore. The site has always put the men above the women.”

Given the site’s male focus, as well as his star status as an award-winning gay adult performer, Sinz noted Hole and a Heartbeat has drawn its share of gay admirers. “We really haven’t marketed to anyone specifically since the site went live three years ago and just blew up and started capturing all kinds of audiences. A lot of them are members of the gay and bi community and we welcome each and every one of them.”

As reported by XBIZ, Sinz was recently named a Raging Stallion lifetime exclusive in a deal that encompasses “films, print media, and web markets, as well as the development of new projects aimed at the mainstream gay market,” the studio said.

However, the Hole and a Heartbeat purchase will not affect his contract with the studio. “My hardcore gay content is exclusively for Raging Stallion,” he said.

Sinz next toplines their forthcoming big-budget feature, “To the Last Man”.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More