The company is in its fourth consecutive year of pitching in for the cause. Although the contributions were given to a single organization in the past, this year the company will donate to several, among them Canada Africa Partnership on AIDS, Test Positive Aware Network and the Folsom Fund.
“As a company, we really take pride in helping organizations that give back to their communities and help improve the quality of life for less fortunate individuals,” Ewan French, the company’s marketing manager, told XBIZ.
This year marks two decades to the first World AIDS Day. The global event is about increasing awareness, education and fighting prejudice.
“As members of the gay adult entertainment industry, we believe it is our responsibility to assist in the fight against this unyielding disease,” said Eric Johnson, parent company Sureflix Digital Distribution’s president.
Sureflix Digital Distribution Inc. distributes content from Blue Blake, Hot House, Colt, Bel Ami and Lucas Entertainment online and for mobile devices.
For more information about the Sureflix Community Giving Program, visit Corporate.Sureflix.com.