Teeze, Adult Store Buyer Magazines Merging

Tod Hunter
NEW YORK — Adult industry trade magazines Teeze and Adult Store Buyer will be merged into one new bimonthly trade publication called StorErotica magazine, it was announced by RCI Media Holdings, a division of Rick’s Cabaret International Inc. The move will reduce production costs and increase circulation to the broader population of owners and operators of intimate apparel and adult retail stores.

The magazine will produce the annual StorErotica Convention and Tradeshow in Las Vegas.

Teeze magazine was started in spring 2004 to cover the intimate apparel and lingerie retail industry, and Adult Store Buyer Magazine was started in the summer of 2005 to cover the adult products retail store industry. The magazines' parent company, ED Publications, was bought by Rick's in April. ED Publications has published magazines and reference guides and produced conventions and tradeshows for the gentlemen’s club industry since 1991.

"What we have seen recently is that the line between these two industries has blurred,” RCI Media Holdings President Don Waitt said. "Lingerie boutiques and intimate apparel retail stores are now carrying adult toys and novelties, and traditional adult retail stores are now augmenting their DVD and adult product sales by carrying lingerie and intimate apparel.

"The magazine is more about what happens within the four walls of those retail stores rather than what happens outside," Waitt said. "Our editorial focus is almost exclusively on store operators and decisionmakers — how to make more money, how to simplify operations, how to stop theft, how to manage inventory and personnel, how to avoid legal problems and how to grow your business.”

Beginning with the December issue, StorErotica Magazine will be mailed to more than 10,000 retail stores and boutiques, and more than 2,000 intimate apparel and erotic product manufacturers and distributors. The magazine’s circulation will be audited by BPA Worldwide. The magazine will also be distributed at adult industry conventions and tradeshows including the International Lingerie Shows in Las Vegas, the Adult Entertainment Expo in Las Vegas, the Adult Novelty Expo in Los Angeles, the Halloween & Party Expo in Houston and the HCP Show in Las Vegas.

A new website, StorErotica.com, has daily news updates, industry forums and blogs, new product announcements, store owner and vendor profiles, convention coverage and a searchable database of preferred vendors.