"We were the first company to shoot ladyboys in Thailand for the Internet, the first to produce Brazilian transsexual websites and the first to dedicate websites to black she-males, so it's natural that Grooby Productions should be the first company to work inside Japan getting these incredible models to an international audience," Grooby owner Steven Gallon said.
"The Japanese term for transgender is 'newhalf' and we've always known that there were many newhalfs in Japan but accessability to them, for a foreigner, is near impossible. I conceived this website in 2000 and it's taken eight years to get a partner/producer in Japan who can get us a steady supply of near-perfect Japanese transsexuals."
SheMale-Japan.com updates three times a week. It focuses on costume play, solos, HD video and hardcore and fetish photos.
"The Japanese newhalf models are unique. They have an entirely different look and customer base from the typical Thai ladyboy models," Gallon said. "Their bodies are practically flawless, they concentrate on style, fashion and fetish and many of them are mainstream celebrities on Japanese shows. We have models who have refused to work in the Japanese AV industry, yet because this website is worldwide they've decided to debut with us."
A full Japanese version of Shemale-Japan.com is being built. The website is part of GroobyBucks.com.
GroobyBucks offers webmasters 50 percent revenue share and a host of promo tools including banners, free hosted galleries, and regularly updated still and video content.