Neighbors Oppose New Santa Rosa Adult Store

SANTA ROSA, Calif. — A new adult store in downtown Santa Rosa has launched an ordinance dispute with city officials and prompted protests from surrounding business owners.

The Spice Sensuality Boutique, which opened in late August, carries adult products including lingerie, costumes, massage oils, adult toys, DVDs and bachelor and bachelorette party supplies.

"Our whole image is to create a safe haven for people," Spice co-owner Chuck Freese said. "Spice was developed for women."

Freese and his wife, who live in Santa Rosa, opened a Spice Boutique in nearby Rohnert Park nearly two years ago.

In late September, the couple received a letter from the city informing them that the boutique, which initially had been listed as a lingerie store, was being reclassified as a venue selling adult-oriented merchandise and was violating city ordinances.

"There are a great deal of products which are within acceptable standards — some are not," Santa Rosa Mayor John Sawyer said.

Among the "unacceptable" items are dildos, of which Spice offers a selection.

Freese said he and his wife would be willing to remove products from the store in order to comply, but, Freese said, complaints over the store's presence on Fourth Street are at the root of the ordinance problems.

"We would work with the city, item by item if we had to. We never wanted to fight with the city. We went through the right procedure," Freese said. "In the business application, we stated that we were a sensuality shop and sold bedroom essentials."

City officials and the Freeses disagree on whether the type of products sold were clearly specified before the store received a permit. Regardless of the initial understanding, Sawyer said, the boutique would have to stop selling the prohibited items in order to meet city requirements.

Chari Blackwood of Sonoma said she was comfortable shopping at Spice while her husband and children waited outside.

"It's not lewd and lascivious," she said. "If it weren't for places like this, marriages would go bad."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nexus Expands 'Bendz' Collection

Nexus has introduced a collection of anal plugs from its Bendz line.

Senator Urges DOJ to Crack Down on 'Obscenity,' Attacks OnlyFans

U.S. Senator Jim Banks of Indiana this week urged Acting Attorney General Todd Blanche to reestablish the Department of Justice’s defunct Obscenity Prosecution Task Force in a letter that targets OnlyFans while repeatedly conflating “obscenity” with legal adult content.

UN Experts Urge US, Canada to Prosecute Aylo, Others for 'Exploitation'

GENEVA – The United Nations Office of the High Commissioner for Human Rights (OHCHR) has issued a press release in which two U.N. special rapporteurs, cited as experts, accuse Aylo and other companies of complicity in sexual exploitation.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Tennessee Governor Signs Bill Requiring Warnings on Adult Stores

Governor Bill Lee on Tuesday signed into law a bill requiring adult stores, theaters and other establishments in Tennessee to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Kickstarter Revokes New Rules Banning Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter announced Tuesday that it has reversed its recent decision to impose new “Mature Content” rules banning projects that involve adult content and sextech.

Magic Silk Expands 'Exposed' Line With 'Sinful' Collection

Magic Silk has expanded its Exposed line of lingerie with the Sinful collection.

Inside the Impact of New AV Laws on Sex Toy Ecommerce

Over the past few years, age verification (AV) has gone from a niche policy discussion to a very real, very immediate concern for anyone operating in the adult space.

Report: Irish Justice Minister Seeks UK-Style Ban on 'Extreme' Content

Ireland’s justice minister plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, according to a report by the Irish Independent.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released three new styles from its Svenjoyment undergarment line.

Show More