Bob Rice to Oversee M&A for Virage Media

SAN DIEGO, Calif. — Adult industry veteran Bob Rice has joined Virage Media Limited as vice president of acquisitions and mergers, the company announced today.

Prior to being offered a position at Virage, Rice worked at Lightspeed Media for two years, helping the company “cut costs and increase revenues,” Rice told XBIZ.

Virage Media specializes in strategic investments and recently acquired XTube.com and IWantU.com. The company owns New Jersey-based Envisionext Inc., a web design and solutions firm with offices in Russia, Ukraine, Belarus, and other U.S. and European cities.

The company also has expertise and focus in international web marketing, and it will be looking globally with its “substantial budget” for potential sales and partnerships with other adult businesses, Rice told XBIZ.

“Virage Media has proven themselves as a substantial and serious player in the adult acquisition business,” Rice said in a statement.

“To be in charge spearheading their future development is a position I am thrilled to embrace. If you are interested in exploring a sale of your company or strategic merger, let me know and see if we can work out the right numbers.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Final Defendant Sentenced in GirlsDoPorn Case

Former adult producer Doug Wiederhold, previously a business partner of GirlsDoPorn owner Michael Pratt, was sentenced on Friday in federal court to four years in prison for conspiracy to commit sex trafficking.

FTC Takes Another Step Toward New 'Click to Cancel' Rule

The Federal Trade Commission (FTC) is negotiating the latest procedural hurdle in its effort to renew rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

Pineapple Support, Brazzers to Host 'Navigating Relationships' Support Group

Pineapple Support and Brazzers are hosting a free online support group for performers to build and maintain healthy relationships.

Aylo, SWOP Behind Bars to Host 'Deplatforming' Community Panel

Aylo and Sex Workers Outreach Project (SWOP) Behind Bars will host a panel on creators’ rights and deplatforming on Feb. 10 at 3 p.m. (EST).

Adult Trade Group Pearl Industry Network to Debut at Taboo Vancouver

Pearl Industry Network (PiN), a new trade group for the adult industry focused on content creators, will debut at Taboo Vancouver adult lifestyle and wellness expo next week.

New Creator Platform 'OnlyPhones' Launches

OnlyPhones, a new phone-based creator platform, has officially launched.

AEBN Reveals Ariel Demure as Top Trans Star for Q4 of 2025

AEBN has published its top trans stars list for the fourth quarter of 2025, with reigning XMAs Trans Performer of the Year Ariel Demure landing atop the leaderboard.

Rebel Lynn Launches 'PoleVixens' Through Paysite.com

Rebel Lynn has launched her new pole dancing-themed membership site, PoleVixens, through Paysite.com.

Pineapple Support Taps Athena Bellamy as Brand Ambassador

Pineapple Support has named Athena Bellamy as its newest brand ambassador.

AV Bulletin: Health Warnings, VPNs and Exemptions

Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been introduced around the United States, as well as at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Show More