Bob Rice to Oversee M&A for Virage Media

SAN DIEGO, Calif. — Adult industry veteran Bob Rice has joined Virage Media Limited as vice president of acquisitions and mergers, the company announced today.

Prior to being offered a position at Virage, Rice worked at Lightspeed Media for two years, helping the company “cut costs and increase revenues,” Rice told XBIZ.

Virage Media specializes in strategic investments and recently acquired XTube.com and IWantU.com. The company owns New Jersey-based Envisionext Inc., a web design and solutions firm with offices in Russia, Ukraine, Belarus, and other U.S. and European cities.

The company also has expertise and focus in international web marketing, and it will be looking globally with its “substantial budget” for potential sales and partnerships with other adult businesses, Rice told XBIZ.

“Virage Media has proven themselves as a substantial and serious player in the adult acquisition business,” Rice said in a statement.

“To be in charge spearheading their future development is a position I am thrilled to embrace. If you are interested in exploring a sale of your company or strategic merger, let me know and see if we can work out the right numbers.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2027 XMA 'Fan Favorite' Pre-Nominations Period Now Open

XMA event organizers have announced that the pre-nomination period for Fan Favorite categories for the January 2027 ceremony is now open.

California Legislature Passes Stricter UGC Rules for Adult Sites

A bill to impose tighter compliance standards for user-generated content (UGC) on adult websites has been approved by the California state legislature and now awaits the governor’s signature.

CollabGPS Rolls Out 'Verification Badge' Update

CollabGPS has launched a badge system for user verification.

X3 Amsterdam Imports Hollywood Glitz With Continental Style

A throng of fans from across Europe and around the globe descended on the Passenger Terminal building on Friday, eager to meet their favorite adult stars at the inaugural X3 Amsterdam fan expo.

California, Florida Reps File Latest Bill to Repeal Section 230

Two members of Congress on Thursday introduced new legislation to repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Admaze Introduces Flat-Rate Media Buying for Publishers, Advertisers

Adult ad network and agency Admaze has introduced a flat-rate media buying model for publishers and advertisers.

Centro Launches Lifetime Revenue Share Affiliate Program 'CentroPulse'

Centro has launched CentroPulse, its new lifetime revenue share affiliate program for performance marketers, adult traffic affiliates, established webmasters, and sub-affiliate network operators.

Fanstage Launches Telegram Sales Solution

Fanstage has launched its new platform, allowing creators to sell PPV content directly from their Telegram DMs.

Second Bill Proposed to Shield US Sites From 'Foreign Censorship'

For the second time in recent weeks, a Republican congressman has introduced legislation to bar U.S. courts from helping to enforce foreign laws restricting speech that would domestically be protected under the First Amendment, potentially including foreign age verification laws.

SextPanther Launches in EU, UK

SextPanther has expanded its territory to include the U.K. and E.U.

Show More