Bob Rice to Oversee M&A for Virage Media

Bob Rice to Oversee M&A for Virage Media
Slav Kandyba
SAN DIEGO, Calif. — Adult industry veteran Bob Rice has joined Virage Media Limited as vice president of acquisitions and mergers, the company announced today.

Prior to being offered a position at Virage, Rice worked at Lightspeed Media for two years, helping the company “cut costs and increase revenues,” Rice told XBIZ.

Virage Media specializes in strategic investments and recently acquired XTube.com and IWantU.com. The company owns New Jersey-based Envisionext Inc., a web design and solutions firm with offices in Russia, Ukraine, Belarus, and other U.S. and European cities.

The company also has expertise and focus in international web marketing, and it will be looking globally with its “substantial budget” for potential sales and partnerships with other adult businesses, Rice told XBIZ.

“Virage Media has proven themselves as a substantial and serious player in the adult acquisition business,” Rice said in a statement.

“To be in charge spearheading their future development is a position I am thrilled to embrace. If you are interested in exploring a sale of your company or strategic merger, let me know and see if we can work out the right numbers.”