The company has tapped him to promote the Hustler lifestyle and brand as a model and spokesman. The wrestler will not perform in hardcore productions.
"We observed Emil for a long time regarding a possible cooperation," said Helen Clyne, managing director of Hustler Europe. "However, we could only now implement this. We have seen many good professional wrestlers in the recent months, from home and abroad, but Emil has particularly impressed us with his athletic and very appealing stature and he works professionally in every way. Not at least, he has also a certain glamour and self-confident attitude, which fits well to our brand. Together with his wealth of television and modeling experience, we will certainly be able to achieve much together."
Hustler Europe CEO Jeff Hawkins seconded that statement.
"This is the first time for Hustler Europe to be working with an athlete, and a male one at that," Hawkins said. "But I'm very confident about this, and we have already enjoyed success in the ring. Emil has not only brought the title, but he has also successfully defended it … we will support him in every case to the best of our abilities."
For more information, log on to HustlerEurope.eu.