profile

Why Did You Get Into Adult?

For me the choice was easy: I was living in the Virgin Islands where I had an online travel and tourism magazine and built websites for clients. I had a lot of finicky clients who were hard to please and always requesting changes. It didn't take me long to realize that instead of being paid to make people happy with a website, I could be paid whether they were happy or not, through the mechanism of selling exit traffic – adult exit traffic to be specific.

My decision to go full time into the online adult business came in the middle of one night in September of 1995 as Hurricane Marilyn was busy devastating my home in St. Thomas. As I sat hunkered down and alone in my reinforced shower stall / improvised storm shelter, waiting for my roof to blow off, I contemplated the destruction occurring around me. Destruction that would ruin the island's tourist-based economy for some time to come, and my business along with it. It was then that I decided that I had to eliminate my reliance on a local customer base and the one thing that best fit the bill and utilized my webmastering skills was online porn. The rest is history.

XBiz recently asked some of the industry's best known players how and why they entered the industry. Here's what they had to say:

"Like most people after 9/11, I began to re-evaluate my life. I decided to quit my very stressful position at Citigroup, sell my house and move from Chicago to Tucson to lead a more simplistic life playing golf and enjoying the sun. Since I had worked for large mainstream companies my entire career, I was looking for something different. I spotted an ad for a high-growth Internet company. I interviewed with TopBucks and it was kismet. I couldn't think of any other industry that could offer as much excitement and opportunity for growth."
— Lea Busick, Director of Marketing/Public Relations, Topbucks/Pluginfeeds/Cyberheat Inc.

"I was going to college out in Tucson, Ariz., as a business major with less than nine credits to finish up my degree, when all I needed was a job, any job. I had just been held up at gunpoint at a local store where I was working and felt that phone sales would be the safest thing for me to do. Boy was I wrong. I answered an ad for incoming calls, went to the interview to find out that it was a major niche-based adult VHS/DVD distributor. I guess you could say the rest is history, and Old Pueblo Distribution was born 18 months later.
— Arnold Stein, President of Old Pueblo Distribution

"My assistant at the time insisted I was too uptight and made me go to a wild fetish party where I met an IT recruiter. We talked, and I shared that I was a closet computer geek, and several months later, he called me up all excited that he had my 'dream job' working for an adult company. I flipped out on the guy that he had the audacity to suggest I work for a porn company. My mother was going to be a nun. He was very persuasive and talked me into attending the interview at IGallery. Once I met Greg Dumas and realized how nice everyone was, let's just say I've stuck around."
— Leslie Sharp, VividCash

"I had been a friend of the Cadwell family — the owners of CCBill — for about 10 years when I was asked if I wanted to come and work with them. I knew they were doing something with the Internet but never knew specifics. Anyway, five years later, I'm still loving it more than ever. I get to travel to cool cities, represent our company at trade shows, hang out with my friends and meet new friends at each event. We have a great staff, awesome webmasters and an industry that shows no signs of slowing down. Can it get any better?
— Patrick Curran, Executive Vice President, CCBill.com

"The main reason why I got into this industry was the business model. I saw the online business model as being the second generation of the audio text business. It's the one product that people will always want, will never be bored with, can be sold globally and operates smoothly even while you're sleeping. There are not many businesses out there where you can make money 24/7."
— Laurel Hertz, Director of Internet Marketing, FlyntDigital/HustlerContent

As you can see, the reasons why people have entered this industry are as diverse as the people themselves. Click the link below and share your reasons for entering the adult industry with the rest of our community:

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
Show More