opinion

Stacking the Deck

"Content is king" they claim, and given the vast size of some paysite's member's areas, this statement is apparently true – with some sites offering a seemingly endless supply of photos, videos and more to an increasingly insatiable audience.

But what happens to smaller operators with a limited content supply – are there ways in which they can make that content palette appear more robust – or are they doomed to failure in an age of 'tube' sites and other mega-channels of free porn?

While the question of the survival of many small paysites is an open one, operators that are planning for the future need to find ways in which to leverage their content.

Although quality issues are beyond this discussion, the perception of quantity can be impacted through your presentation of the content to the viewer. But not so fast – how that impression is impacted, for better or for worse, may be a matter of preference for each individual member.

For example, consider a small website starting up with 50 galleries, each linked to using thumbnail images: Which would make the site appear more "full" – a single page with 50 thumbs on it, or 5 pages with 10 thumbs each – or even 10 pages with 5 thumbs each?

Your perception may differ from that of many other users.

For example, I personally think multiple pages would look "fuller," but my wife likes the convenience of displaying everything on one page, which allows for easy comparison and selection of desired items.

"I want to see it all at once," my wife said, showing me the Spiegel website as an example, which offers a choice of viewing 9 items per page with controls to navigate the product pages or a 'view all' option that removes the navigation controls and displays all relevant items in a long scrolling list.

"Give users the choice of which they prefer, just like this," she opined, insightful as always.

This brings up the issue of whether surfers prefer scrolling down long pages or clicking through multiple pages – but offering a Spiegel-style choice leaves this up to the viewer.

While we haven't answered the question of which presentation appears more robust, and it appears that there is no "right" answer, offering multiple content display options gives the viewer a level of interaction and choice that can provide a positive impression and suits the needs of all users.

Hopefully the chosen presentation mode leaves the viewer satisfied with your offerings.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

The Barcelona Job: A Diamond Heist Drenched in Sweat and Seduction

In a city famed for its architecture and allure, something far more seductive is about to go down. The priceless NakedSword Diamond is nestled deep within a heavily fortified Barcelona museum, and master thief Sir Peter has his eye on the prize.

Jackie Backman ·
Show More