opinion

A Global Market

Recently, XBIZ World Magazine asked several industry players "Outside of the U.S. and Canada, what countries do you draw the most customers from? What does your company do to draw customers from markets outside of North America?"

Here's what they had to say:

Australia and the U.K. are our top performers, country-wise. WebcamCash is now actively looking into expanding into different markets as we are currently translating the site into five different languages. Being a cam site where model interaction with the user is key to our success, we are facing a whole new set of unique problems that only happens to cam sites. There is much more involved that translating some text on a tour. Having a user on a Spanish translated version of our site then getting sent to a American girl because she put Spanish as her spoken language in her profile so she can get as many shows as possible is a problem. It would take some policing, for example.

— Derek Smout, Head Account Executive, WebcamCash

Since we are a new affiliate program, our primary focus has been English-speaking countries. That being said, our top non-English market is easily Germany. A high percentage of our German traffic is driven by banner ads and placements on adult networks and TGP postings which focus on those regions. Germany has one of the world's largest economies, and the market has a high demand for adult content. Also, because of relatively low credit card penetration throughout Germany, we offer alternative billing methods to credit cards, ensuring we take full advantage of a great German marketplace.

— Janell Hauser, Affiliate Manager, XMoney.com

About 50 percent of our subscribers are in the U.S. and Canada. Fifteen percent of our subscribers are in the U.K. About 9 percent are in Australia, and about 6-7 percent are in Germany. About 3 percent are from France, and the rest all around the world. It's really global with our members, who come from over 100 countries in all.

— Joanne Mason, Vice President, G Media Pty. Ltd. (AbbyWinters.com)

For us, the U.K. is the answer, followed by Australia, France and Germany. We have many U.K. girls as models, as well as all other nations, so you can always find what you like — whether it's a French girl, Thai girl or Russian. We also have the site translated in French and German, so that helps. For us, it's mostly about having 1,200 girls live every night with a huge variety and placing banners on foreign sites — hundreds of them.

— Yuval Kijel, Special Product Consultant, ImLive.com

A great deal of our customers come from a variety of countries in Europe. We also get a significant number of customers from Japan. We have affiliates from around the world, and they have been instrumental in helping us to develop a customer base in their respective countries. We have also experimented with offering tours and join pages in local languages, and are currently developing a full program of languages that will be rolled out in mid-year.

— CJ, Chief Executive Officer, Zbuckz.com

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

New Moon Network's Savannah Sly on Turning Lived Experience Into Advocacy

Savannah Sly is the first to admit she didn't always understand sex work. At 18, she was an art student in Boston, working part-time at a box office and, as she puts it, "broke as a joke." While looking for ways to make ends meet, she often found herself browsing Craigslist's adult ads, intrigued by the women advertising their services.

Jackie Backman ·
opinion

How to Safeguard Your Website Against CIPA Claims

There is a new wave of lawsuits targeting online businesses, including adult websites. These suits involve the California Invasion of Privacy Act (CIPA), and they are becoming increasingly prevalent. In fact, three different clients of my law firm were recently served or threatened with CIPA lawsuits — all in the same week.

Nick Zargarpour ·
trends

How Clear Talent Contracts Can Save Time and Money

The adult industry has always been defined by its ability to evolve. It embraced online distribution before much of mainstream entertainment did, pioneered subscription-based business models, and continues to evolve in areas ranging from streaming to AI.

Corey Silverstein ·
profile

Jerkmate's Lili L. on Dropping Beats to Fuel Creator Success

Long before joining the Jerkmate team as a marketing strategist, Lili L. was the kind of person who always felt like she needed a new challenge.

Women In Adult ·
opinion

What Mastercard's Specialty Fee Overhaul Means for Merchants

For business owners in the adult and specialty spaces, the rules have always been written in someone else’s office. The latest Mastercard changes are no exception, though there are practical ways merchants can begin preparing now.

Jonathan Corona ·
opinion

What to Know About Content Restrictions Across Global Markets

Throughout 2025, age verification remained a major focus as merchants worked to meet the requirements of 26 U.S. states, country-specific regulations in France, the UK, and Italy, and evolving guidance from the European Commission.

Cathy Beardsley ·
opinion

Key Strategies for Building an Effective Website Compliance Program

For adult website operators, compliance can no longer live in a folder that only opens when a bank, regulator, attorney, or payment processor starts asking questions.

Corey D. Silverstein ·
profile

Ricci Levy on Standing Up for the Right to Be Heard

When Ricci Levy speaks about human rights, she does not use detached, academic language. She speaks with urgency, emotion and the kind of passion that immediately makes it clear just how deeply personal this work is for her.

Women In Adult ·
opinion

Lessons From Decades of Building the Adult Internet

After my first year of college, I needed a job. So I did what people did back then: I opened the newspaper and started scanning the classifieds. One listing stood out: “Image Librarian.” I had no idea what that meant, but I applied, and got the job.

Tanguy ·
opinion

How to Build a Cross-Border Payment Strategy

Pull up your analytics and you’ll likely find that international traffic is already on your site. Some of those visitors convert, but a lot more bounced at checkout — and a meaningful chunk tried to pay but were declined.

Jonathan Corona ·
Show More