opinion

A Global Market

Recently, XBIZ World Magazine asked several industry players "Outside of the U.S. and Canada, what countries do you draw the most customers from? What does your company do to draw customers from markets outside of North America?"

Here's what they had to say:

Australia and the U.K. are our top performers, country-wise. WebcamCash is now actively looking into expanding into different markets as we are currently translating the site into five different languages. Being a cam site where model interaction with the user is key to our success, we are facing a whole new set of unique problems that only happens to cam sites. There is much more involved that translating some text on a tour. Having a user on a Spanish translated version of our site then getting sent to a American girl because she put Spanish as her spoken language in her profile so she can get as many shows as possible is a problem. It would take some policing, for example.

— Derek Smout, Head Account Executive, WebcamCash

Since we are a new affiliate program, our primary focus has been English-speaking countries. That being said, our top non-English market is easily Germany. A high percentage of our German traffic is driven by banner ads and placements on adult networks and TGP postings which focus on those regions. Germany has one of the world's largest economies, and the market has a high demand for adult content. Also, because of relatively low credit card penetration throughout Germany, we offer alternative billing methods to credit cards, ensuring we take full advantage of a great German marketplace.

— Janell Hauser, Affiliate Manager, XMoney.com

About 50 percent of our subscribers are in the U.S. and Canada. Fifteen percent of our subscribers are in the U.K. About 9 percent are in Australia, and about 6-7 percent are in Germany. About 3 percent are from France, and the rest all around the world. It's really global with our members, who come from over 100 countries in all.

— Joanne Mason, Vice President, G Media Pty. Ltd. (AbbyWinters.com)

For us, the U.K. is the answer, followed by Australia, France and Germany. We have many U.K. girls as models, as well as all other nations, so you can always find what you like — whether it's a French girl, Thai girl or Russian. We also have the site translated in French and German, so that helps. For us, it's mostly about having 1,200 girls live every night with a huge variety and placing banners on foreign sites — hundreds of them.

— Yuval Kijel, Special Product Consultant, ImLive.com

A great deal of our customers come from a variety of countries in Europe. We also get a significant number of customers from Japan. We have affiliates from around the world, and they have been instrumental in helping us to develop a customer base in their respective countries. We have also experimented with offering tours and join pages in local languages, and are currently developing a full program of languages that will be rolled out in mid-year.

— CJ, Chief Executive Officer, Zbuckz.com

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

How Local Payments Can Expand Access and Reduce Friction at Checkout

Global adult platforms often enter new markets with a familiar assumption: If their checkout accepts major cards, they're ready for local customers. In reality, payment habits vary widely by country. Dutch consumers use iDEAL for online shopping, BLIK is a leading e-commerce payment method in Poland, and India's UPI handles billions of transactions each month.

Mitch Platt ·
opinion

How Detailed Receipts Build Consumer Trust and Reduce Chargeback

When was the last time you bought something online? Chances are you looked for the confirmation almost immediately. Did the transaction go through? Does it show what you bought? Were you charged correctly? And if there's a problem, who can you contact?

Cathy Beardsley ·
opinion

What Adult Platforms Should Know About the EU AI Act

The European Union's Artificial Intelligence Act is now largely in force, creating new obligations for adult platforms using AI for content creation, performer verification, age estimation, moderation and other functions.

Corey Silverstein ·
opinion

How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America

Latin America's Spanish-speaking markets represent an exciting growth opportunity for the pleasure products industry. Across the region, conversations about sexual wellness are becoming more open, specialty retailers are expanding their assortments and shoppers are seeking products that reflect their lifestyles and values.

Rin Musick ·
opinion

Why Retail Expertise Is Essential When AI Tools Analyze Store Data

Somewhere in one of our stores, someone scanned a barcode into a quantity field. The number entered was 8,388,607. At $19.99 per unit, that made a single line item worth roughly $167 million. The number was so large that the import failed immediately.

Zondre Watson ·
profile

Vendo CEO Mitch Platt Reflects on 20 Years of Lessons and Evolution

More than 20 years ago, three entrepreneurs in Barcelona began gathering over beers to pitch, dissect and routinely destroy one another's business ideas. The ritual was simple: One person arrived with a concept, while the other two tried to expose every weakness. Any proposal that survived earned another look. Most did not.

Jackie Backman ·
opinion

How to Avoid the Hidden Risks of AI-Generated Legal Documents

Artificial intelligence can write a contract in seconds, but that does not mean it can write the contract your business actually needs. Across the adult industry, operators, creators and producers are increasingly using generative AI to prepare model releases, performer agreements, privacy policies, takedown notices, employment documents and responses to regulators. The appeal is obvious: Legal work is expensive, AI is fast and the resulting document often looks impressively professional. That polished appearance is exactly what makes the practice dangerous.

Corey Silverstein ·
opinion

How Rolling Reserves Affect Cash Flow and Merchant Stability

You log in to your payment processor’s dashboard, discover they are withholding 10% of your sales, and immediately assume something has gone wrong. In reality, everything is working exactly as intended.

Jonathan Corona ·
opinion

What Federal Age Verification Could Mean for Adult Websites

Our industry has grappled with a patchwork of confusing and burdensome state age verification laws for the past couple of years. But that landscape could change quickly after the House passed the Kids Internet and Digital Safety (KIDS) Act (H.R. 7757) by a vote of 267-117, marking a significant federal step into this space.

Lawrence G. Walters ·
opinion

The Website Footer Requirements Every Adult Merchant Should Know

Since I started in this business 25 years ago, I've watched website footers evolve from a simple collection of links designed to help with SEO into important tools for meeting compliance and regulatory requirements, improving the customer experience and reducing chargebacks.

Cathy Beardsley ·
Show More