opinion

Tube Sites and why content is now king.

There has been much industry debate and upheaval over *tube sites. Most tube sites have stolen videos that have been uploaded under a "user submitted" model where the uploader is supposedly the owner of the content.

From scanning any *tube site, you can clearly tell that this is not always the case.

This blog post is not about the rantings of the various *tube sites and content theft, but more so an observation sparked by a comment made by Paul Markham in a GFY thread over him allowing a *tube site to use his content and promote his paysite.

Paul Markham is a content producter who provides content to a *tube site. The clips found on these *tube sites are sometimes as long as 20 minutes, rather than the 3-5 min that other webmasters would like to see instead.

He looks to receive traffic from the *tube site to his paysite as the upsell, where the website provides the free content to the surfers.

He commented that if the conversions aren't there, then he can just sell/license the content to the *tube sites since paysites aren't licensing content as much from content producers these days.

What struck me is that as a content producer, whose market has clearly shrunk because of the 'do it yourself' type pornographers, that *tube sites are a welcomed evolution.

If a content producer can't make enough money licensing their content, they could provide it for free to the *tube site, to seed it with good/legal content, and the *tube site makes their money off of the various upsells or banner advertising, that can then pay for the content.

Almost like a rev-share or purchasing on net terms business model, but one that could help "legitimize" tube sites.

There have been TGP sites, one sleazy one in particular, that pays/licenses to have their own content on the site, rather than using images/photos/thumbnails uploaded by submitters.

*tube sites that license content from content producers are following that similar model.

*tube sites are getting an incredible amount of traffic. While traffic can be seen as king, its really now a commodity. Its more important to have the content to give something for the traffic to look at.

*tube sites are proving that content is king.

My slogan with Lee Noga back in the early 2000 period was "Innovate, not renovate". *tube sites are the new innovations and evolutions of content delivery and surfer marketing. They are struggling/juggling to find the business models that will make them legal and profitable, no different than any other adult website.

As far as the copyright / theft issues goes... *tube sites are not excempt nor above the law. Copyright holders are placing their lawsuit crosshair sites on the *tube sites and they have every right to do so.

Fight the boobtube!

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA: Corrinne Musick Fosters Harmonious Retail Relations at Sportsheets

Wherever there’s a retailer needing guidance, a trade show booth crowded with buyers or a curious YouTube viewer looking for sex education, there you’ll find Sportsheets’ traveling pleasure product expert, Corrine Musick.

Colleen Godin ·
opinion

A Creator's Guide to Post-Event Networking

In the adult industry, talent, creativity and individuality are vital, but true longevity often comes from the connections you make — and how well you nurture them. Meeting people at expos and conferences, or on online forums, is only the first step. What strengthens a career and reputation is how you maintain those relationships over time. Networking isn’t about collecting contacts; it’s about cultivating trust, offering value and building mutual support in an industry that thrives on collaboration and authenticity.

Mikayela Miller ·
opinion

Tips for Testing Content to Maximize Conversions

Everyone’s looking for what’s next, hot and new. That’s understandable. Who doesn’t want to be on the cutting edge, riding the next wave? But before you rush to reinvent yourself, remember this: The most successful creators aren’t the ones chasing trends. They’re the ones who take the time to figure out what actually works before committing to big changes.

Megan Stokes ·
profile

Eversense Founder Matty Hennessy Discusses Engineering Products for Trans Bodies

For transgender folks shopping for pleasure products, it can be a daunting challenge to find items that accommodate their changing bodies, address their specific needs and support gender affirmation during intimacy.

Celine Shore ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
profile

LSMT's Allison Brazier on Creating a More Connected Shopping Experience

Managing adult retail stores in Florida and Texas has never been for the faint of heart, but lately it’s become a veritable high-wire act. Between new legislation and shifting local attitudes, it seems like every day brings a new obstacle.

Quinton Bellamie ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
opinion

Tips for Supporting Male Shoppers Managing Stress and Performance Issues

When focusing on men’s sexual health, one crucial topic to discuss is how stress can impact men’s sexual well-being, and what can be done about it.

Staci Cruse ·
Show More