xbiz world
xbiz premiere
opinion

And the Retail Winner Is...

US Online Retail Recap

Despite looming fears about the economy, online traffic to retail websites grew during the 2007 holiday season, Hitwise https://www.hitwise.com reports. The total market share of U.S. visits to the Hitwise Retail Index increased 17 percent between Thanksgiving and Christmas Day in 2007 compared to 2006, according to findings included in the Hitwise U.S. Holiday 2007 Retail Recap Report.

The report also examines the online activity on specific days, such as Thanksgiving and Black Friday, where the highest market share of U.S. visits to the Hitwise Retail Index occurred. In 2007, online traffic to retail websites increased by 20 percent on Thanksgiving Day and 16 percent on Black Friday as compared to 2006. This represents a holiday retail traffic pattern demonstrated over the past four years.

"Each year the holiday shopping season represents an important customer acquisition opportunity for the majority of retailers, both online and off," said Heather Dougherty, research director, Hitwise.

"The double-digit growth rates in online traffic during the holidays have continued to garner significant attention from retailers, driving marketing dollars to the channel. Competitive intelligence becomes increasingly important during this critical period to understand what strategies have worked in the past."

The Hitwise Retail Recap Report also reveals 2007 highlights and tips for 2008, including:
  • Trends in visits to the Hitwise Retail Index and categories like Black Friday websites.
  • The most popular product and gift card searches.
  • The top sources of traffic to retail sites, including Social Networking sites.
  • Tips for preparing for next season, like predictions for Cyber Monday and insights into Black Friday and comparison shopping sites.
Top 10 Websites in the Hitwise Retail Index

by Market Share of U.S. Internet Visits

- December 2007







Hitwise is a leading online competitive intelligence service. An Experian company, Hitwise was founded in February 1997 as a solution to a new problem – only the large websites, such as Yahoo!, MSN and Amazon were being monitored comparatively, and data on websites with a more limited reach, such as Colgate, Nissan, and L’Oreal – was not available. To download a copy of the Hitwise U.S. Holiday Retail Recap Research report, please visit: HitWise Retail Data.


MAIL JoeD! - Industry Uniter, e-commerce business and EU billing resource.


Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

5 Ways Social Media Can Boost Retail Sales

In today’s retail landscape, social media isn’t optional. It is one of the most influential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.

Genevieve Lariviere ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
opinion

Visibility and Growth Strategies for BBW Creators

Plus-size adult creators continue to be a powerful and profitable presence across content platforms. Audiences seeking BBW content are often highly motivated, deeply loyal and willing to pay for exactly what they want — especially when they can’t easily find it elsewhere.

Sara Star ·
profile

Meghan Dunkel Brings Momentum, Focus to Sales Management

As an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.

Women In Adult ·
opinion

Smart Pricing Strategies for Long-Term Fan Retention

River Wolf ·
opinion

A Creator's Guide to Building Your Own Website

I wanted my website to be the one space online that I fully owned and had complete autonomy over. Third-party platforms and social media are useful for discovery and quick monetization, but they also come with limitations you can’t control, such as policy changes, sudden bans, payout delays or algorithm shifts.

Sara Loverays ·
profile

Viben Toys Aims to Personalize Pleasure in the Affordable Luxury Market

If your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.

Colleen Godin ·
opinion

Protecting Your Financial Future as an Adult Creator

There is no fixed ceiling on what you can earn, no single path you are required to follow and no traditional employer setting the limits of your growth. That kind of independence is powerful — but it also makes planning for your future even more important.

Megan Stokes ·
profile

Condom Sense's Adam Edwards on Driving Retail With Purpose

Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.

Jackie Backman ·
Show More