xbiz world
xbiz premiere
opinion

And the Retail Winner Is...

US Online Retail Recap

Despite looming fears about the economy, online traffic to retail websites grew during the 2007 holiday season, Hitwise https://www.hitwise.com reports. The total market share of U.S. visits to the Hitwise Retail Index increased 17 percent between Thanksgiving and Christmas Day in 2007 compared to 2006, according to findings included in the Hitwise U.S. Holiday 2007 Retail Recap Report.

The report also examines the online activity on specific days, such as Thanksgiving and Black Friday, where the highest market share of U.S. visits to the Hitwise Retail Index occurred. In 2007, online traffic to retail websites increased by 20 percent on Thanksgiving Day and 16 percent on Black Friday as compared to 2006. This represents a holiday retail traffic pattern demonstrated over the past four years.

"Each year the holiday shopping season represents an important customer acquisition opportunity for the majority of retailers, both online and off," said Heather Dougherty, research director, Hitwise.

"The double-digit growth rates in online traffic during the holidays have continued to garner significant attention from retailers, driving marketing dollars to the channel. Competitive intelligence becomes increasingly important during this critical period to understand what strategies have worked in the past."

The Hitwise Retail Recap Report also reveals 2007 highlights and tips for 2008, including:
  • Trends in visits to the Hitwise Retail Index and categories like Black Friday websites.
  • The most popular product and gift card searches.
  • The top sources of traffic to retail sites, including Social Networking sites.
  • Tips for preparing for next season, like predictions for Cyber Monday and insights into Black Friday and comparison shopping sites.
Top 10 Websites in the Hitwise Retail Index

by Market Share of U.S. Internet Visits

- December 2007







Hitwise is a leading online competitive intelligence service. An Experian company, Hitwise was founded in February 1997 as a solution to a new problem – only the large websites, such as Yahoo!, MSN and Amazon were being monitored comparatively, and data on websites with a more limited reach, such as Colgate, Nissan, and L’Oreal – was not available. To download a copy of the Hitwise U.S. Holiday Retail Recap Research report, please visit: HitWise Retail Data.


MAIL JoeD! - Industry Uniter, e-commerce business and EU billing resource.


Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Sienna Day Talks Creator Life, Longevity and Loving the Work

When Sienna Day heard her name called onstage at the Euro XMAs in Amsterdam, the newly crowned 2025 MILF Creator of the Year froze — then floated.

Jackie Backman ·
opinion

Tips for Upgrading Retail Merchandising With AI

When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT what it thought of the wall. First, it noticed a gap in the top row and recommended adding a toy there or changing the spacing. Then it said, “I noticed there are some toys on the right that aren’t in boxes. You should take those down or put them in boxes.”

Zondre Watson ·
trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
opinion

How to Get Shoppers in the Mood for Pleasure During the Holidays

Carolers may be singing about tidings of comfort and joy, but this time of year, the holiday rush, social fatigue and long to-do lists can leave many people feeling a bit short of both. Fortunately, consumers are now more willing to invest in self-care — and to expand their understanding of that category beyond cocoa and cozy blankets, to include sensual care and pleasure.

Rin Musick ·
profile

Falcon, NakedSword Deliver Cozy Chaos and Holiday Carnality in 'The Push It Inn'

What do the holidays mean to you? Kitschy decorations? Mariah Carey? Cheesy Christmas movies?

Christian Cintron ·
opinion

How Small Stocking Stuffers Lead to Big Holiday Success for Retailers

With the holiday rush fast approaching, here’s a tip for retailers aiming to be among this year’s big winners: Think small.

Sunny Rodgers ·
opinion

Practical Tips for Bountiful Holiday Streaming

As the weather gets chilly, people spend more time indoors and online. Add in the stress of the holidays, and you’ve got fans trawling through cam sites seeking escape and a dopamine rush. That makes November through January a definite “go time” for online creators.

Taylor Love ·
trends

Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing

Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.

Ariana Rodriguez ·
profile

Hope Heaven on Turning Every Mile Into a Moment of Victory

Under the bright Amsterdam lights, Hope Heaven heard her name and froze for a beat. Then she stood, crossed the aisle in a body-skimming black cutout dress and accepted the Euro XMAs trophy for Female Streamer of the Year.

Women in Adult ·
trends

Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation

Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.

Ariana Rodriguez ·
Show More