educational

Sex Toys for Fun and Profit

Once upon a time the topic of sex toys was all but taboo for even the most "liberated" of women. This situation has changed, however, in part by mainstream media's open "normalization" of sex toys through hit television shows like "Sex and the City."

Although many women might still appear to keep quiet about their sex toys and which ones may be their favorites; in the right crowd, they'll share all of their secrets and perhaps even go as far as to show their friends exactly how each one works.

It's all about having the right environment – an environment that makes one feel safe and comfortable before sharing such highly personal and intimate details. Wanting this secure feeling translates to the purchase process. For example, I have a personal sex toy collection. My actual purchases of each of these toys was the direct result of feeling like I had "an invitation to a world of pleasure," rather than an embarrassed feeling of just wanting to run and hide...

Good sex stores understand this, with the seller trying to make his or her offers inviting, while making the customer feel able to find help that will point them in the right direction when questions arise. But what about "the convenience factor" of shopping from home, as well as many women's desire to not be seen buying sex toys? For many sex toy consumers, the perfect solution can only be found by shopping online.

The online sex toy shopping experience has come a long way in recent years, with many web-based retail outlets offering not only a wide variety of products at often discount prices, but as an extra bonus, a non-intimidating, safe and educational shopping experience. As a result, for many store operators, the online adult novelty business is booming. But what are today's male and female shoppers buying?

Recently, XBiz caught up with some of the biggest players in the sex toy market and asked, "What Is Your Biggest Sex Toy Seller?"

Here's what they had to say:

"Looking at our top-10 list, much of it is made up of our Cyberskin products, from the Cyberskin Cyber Cock to the Cyberskin Xtasy Vibe," Scott Tucker, CEO of Topco Sales, said. "This unique material is a consistent best seller for us, especially when used in creating realistic pieces, because it truly recreates the feeling of real skin."

"If I had to pick one line, I would say it would be our Vixen Series, Vivid's official Functional Erotic Glass Art," Rick Plank, president and owner of Phallix, said. "There are six signature pieces featuring the sensual and erotic aspects of Vivid Starlets Briana Banks, Dasha, Kira, Mercedez, Sunrise and Savanna. These pieces are beautiful to the eye."

According to Carol Queen, staff sexologist for Good Vibrations, "This varies from month to month. But often it's the Rabbit Pearl battery vibrator, which customers like in part because it's so cute. More important, though, is the design: a rotating shaft for vaginal stimulation and a vibrating bunny simultaneously stimulating the clitoris. Why not go for two erogenous zones instead of one?"

"The Rabbit iVibe is our best selling product at Adameve.com," Sean Trotter, CTO of Adam & Eve said. "From the story line of 'Sex In The City' to your home, it looks as if everyone has the Rabbit iVibe. With the pulsing, vibrating and clitoral stimulator, this toy does everything your man can't."

"When you take into consideration dollar value, the best-selling products are realistic cocks," opined Dave Levine, the president of SexToy.com. "We sell more tubes of lube at $5, but at $40-$80, realistic-looking cocks bring in much more revenue. Our best sellers within that category are Peter North's ejaculating cock and oversized giant cocks sell surprisingly well."

Now that you know what women want and what consumers are purchasing, you might want to consider becoming an affiliate of one or more of the more popular adult novelty reseller programs. Make your website safe and user-friendly, and you should enjoy good luck with your sales.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
Show More