opinion

Mobile Games - $10 Billion in 2009

Joe D
Juniper Research has published a new report: Mobile Games: Subscription and Download, 2007-2012. This report is viewed as an essential resource for strategic and market planners focused on mobile game market sizing, forecasting, player analysis and positioning strategies associated with current and future opportunities. The study, now in its fourth edition, uses a combination of one-on-one interviews with leading company executives and Juniper in-depth primary research in order to provide a comprehensive view of the fast-developing mobile games market.

Focusing on downloadable and subscription-based games, this report offers detailed analysis of the major barriers to user adoption and retention; outlining the strategies that operators, vendors and publishers should employ in order to maximize their respective returns in the mobile games sector. This strategic report also provides company profiles for more than 20 games publishers and developers, together with an examination of gaming business models as well as a discussion and evaluation of how the mobile games value chain is likely to evolve. The games are categorized by:
  • number of users (m)
  • average price per download/subscription ($)
  • total revenues ($m) plus average revenue per user data ($)
There is also data on total end-user generated revenues ($m) and total revenues ($m) from advertising. All forecasts are split by eight global regions. Some of the key questions answered by the report include:
  • What strategies should players employ to maximize their respective returns?
  • What is the current and future size of the mobile games market?
  • What impact has 3G had on the mobile games market?
  • What are the major hurdles to greater adoption of mobile games?
  • Who are the major players in the mobile games market?
  • How much revenue will be generated from advertising in mobile games?
A free whitepaper is also available from Juniper Research at: http://www.juniperresearch.com/shop/viewwhitepaper.php?id=95&whitepaper=53



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