As we listen to the pundits on the incessant 24 hour television news cycles - some lamenting - some enthusing about the just-ended holiday spending frenzy which has further substantiated the consumption sickness pervading the American psyche. Whatever your beliefs about our current culture, here we focus on online e-commerce, and comScore.com is a global leader in measuring the digital world using a massive global cross-section of more than 2 Million consumers. They claim that from November 1st through December 27th online retail sales neared $28 Billion, a 19-percent gain versus the same days in 2006.
______________________________________________________________
"Even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online spending days," said comScore Chairman Gian Fulgoni. "For example, the day after Christmas saw online sales of $545 million, more than double the sales on the same day last year. This would appear to indicate that consumers were willing, and able, to take advantage of the attractive late-season promotions and price discounts offered by retailers this year."
Online Spending Between Thanksgiving and Christmas Grew 21 Percent vs. 2006
Another means of gauging the strength of online holiday spending is to examine the period between Thanksgiving and Christmas, which represents the core of the holiday shopping season. This year, there were 32-days between Thanksgiving and Christmas, compared to 31-days last year. During this period in 2007, online sales grew by 21 percent versus year ago, a full 2 percentage points higher than the overall holiday season-to-date growth rate.
______________________________________________________________
"Warm weather during the early part of November took its toll on online retail sales, and played a role in holding down the growth in spending over the entire holiday season to a 19-percent rate, which is below last year's level of 26 percent," added Mr. Fulgoni. "However, if we look at the period between Thanksgiving and Christmas, we see online spending growing at a healthier 21-percent rate, which I think is encouraging given the economic challenges facing consumers this year as a result of higher gas prices, lower home values and a jittery stock market."
Webbilling.com - Best Alternative Processor
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
Online Holiday Spending Up 19 Percent
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
How to Switch Payment Processors Without Disrupting Business
For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.
How Genuine Connection Drives Retail Success
When I hear struggling adult retailers lament about a lack of customers, I want to sympathize, but I also want to tell them: “People haven’t stopped shopping. They haven’t lost interest in pleasure, play or discovery. If your business is underperforming, the problem may not be your customer base. It may be how you’re connecting with them — or failing to.”
How Retailers Can Keep Travel-Season Sales Going Beyond the Holidays
It’s November, and that means quick escapes. The couple planning a cozy night in, the weekend guest grabbing a cheeky host gift, and the solo traveler prepping for an impulsive getaway all share one thing in common: They’re not just browsing; they’re assembling a discreet, travel-ready kit.
Stuffed With Gratitude: How to Cook Up a Spanksgiving Feast for Fans
Every November, we fill up social media with family photos, pumpkin spice overload and, of course, lists of all the things for which we are thankful. November is the month of gratitude. For adult creators, however, gratitude doesn’t have to be Hallmark-sweet. It can be a little messier, a little cheekier — and a whole lot hotter.
How to Keep Your Collabs Safe, Legal and Drama-Free
Whether you’re a veteran performer who has already racked up collaborations into the triple digits, or a newbie still just figuring things out, your commitment to working safely and sanely should never become compromised. After all, you want to star in the next viral clip — not the next cautionary tale.
WIA Profile: Sandra Bruce
It goes without saying that a retailer who takes a “hands-on” approach to guaranteeing quality and safety is more likely to earn customer trust and loyalty. In the pleasure industry, where shoppers seek products to enhance their intimate lives — and even fulfill their deepest desires — that personal touch is even more impactful.
The Male Rose Co-Founder Heather Gruber Discusses Journey in Building the Brand
Recognizing high demand and interest as profitable pleasure products spread across influencer platforms, in 2021, Jamael Williams and Heather Gruber decided to launch a company with a clear mission: to help men feel more comfortable using pleasure products and talking about them with their partners.
WIA Profile: Katie
Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.
How to Stay Legally Protected When Policies Get Outdated
The adult industry has long operated in a complex legal environment subject to rapid change. Now, a confluence of age verification laws, lawsuits, credit card processing and data privacy rules has created an urgent need for all industry participants — from major platforms to independent creators — to review and potentially overhaul their legal and operational policies.
The Basics of Total Cost of Ownership in Retail
Almost every retailer has experienced that “oh no” moment. It’s when support tickets pile up, staff can’t get answers fast enough, store openings get delayed because Wi-Fi isn’t ready, or the POS proves to be outdated. Suddenly you’re too busy fixing problems to focus on driving sales.
