As we listen to the pundits on the incessant 24 hour television news cycles - some lamenting - some enthusing about the just-ended holiday spending frenzy which has further substantiated the consumption sickness pervading the American psyche. Whatever your beliefs about our current culture, here we focus on online e-commerce, and comScore.com is a global leader in measuring the digital world using a massive global cross-section of more than 2 Million consumers. They claim that from November 1st through December 27th online retail sales neared $28 Billion, a 19-percent gain versus the same days in 2006.
______________________________________________________________
"Even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online spending days," said comScore Chairman Gian Fulgoni. "For example, the day after Christmas saw online sales of $545 million, more than double the sales on the same day last year. This would appear to indicate that consumers were willing, and able, to take advantage of the attractive late-season promotions and price discounts offered by retailers this year."
Online Spending Between Thanksgiving and Christmas Grew 21 Percent vs. 2006
Another means of gauging the strength of online holiday spending is to examine the period between Thanksgiving and Christmas, which represents the core of the holiday shopping season. This year, there were 32-days between Thanksgiving and Christmas, compared to 31-days last year. During this period in 2007, online sales grew by 21 percent versus year ago, a full 2 percentage points higher than the overall holiday season-to-date growth rate.
______________________________________________________________
"Warm weather during the early part of November took its toll on online retail sales, and played a role in holding down the growth in spending over the entire holiday season to a 19-percent rate, which is below last year's level of 26 percent," added Mr. Fulgoni. "However, if we look at the period between Thanksgiving and Christmas, we see online spending growing at a healthier 21-percent rate, which I think is encouraging given the economic challenges facing consumers this year as a result of higher gas prices, lower home values and a jittery stock market."
Webbilling.com - Best Alternative Processor
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
Online Holiday Spending Up 19 Percent
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Meet the New Class of Pleasure Purveyors Making Waves
The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.
How to Convert Fans Through Scarcity and Exclusivity
Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.
Viben's Kara Liburd on Building a Fulfilling Career in the Industry
“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”
How to Reinvest Back Into Your Creator Business
Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?
WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist
What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?
Efren Méndez Leads LoveStore Mexico With a Community-First Approach
Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.
Kisscat on American Dreams and Creating Content That Connects
The year was 2019. Kisscat was drying her hair when her husband, Alex, walked in and told her about a couple who had become popular on Pornhub just shooting videos at home.
Guiding Shoppers With Clear Pleasure Education
One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. The goal isn’t to overwhelm them with specs or explicit details, but to describe product features in a way that feels approachable, relatable and easy to imagine.
Stripchat's Jessica on Building Creator Success, One Step at a Time
At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.
High-ROI Marketing Tactics for Online Retail
In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, repeatable paths to strong ROI that remain consistent even as algorithms, platforms and buyer behavior keep changing.
