opinion

Copy Is Still King

Well... maybe traffic is -- but what gets traffic and what converts it? Copy writing does. We forget that all too often and often write very poor copy. “What stands out in your ad when a reader is perusing the newspaper or scanning a Website? Far too often, it’s your company name or your fancy logo. The rule of thumb for a written ad is to grab the reader’s attention first — with a compelling headline and a supporting sub-headline — then provide details elsewhere in the ad or provide an easy way for them to get more free information.”

Writing effective ad or website copy is a big topic and you will find a lot written about it, but a good introductory article is by Alexandria Brownwho briefly covers 10 keys to copy that sells:

  • Be reader-centered, not writer-centered.
  • Focus on the benefits — not just the features.
  • Draw them in with a killer headline.
  • Use engaging subheads.
  • Be conversational.
  • Nix the jargon.
  • Keep it brief and digestible.
  • Use testimonials when possible.
  • Ask for the order!
  • Have your copy proofread!

Not to be outdone by a girl, Neil Sagebiel offers no less than 66 similar tips, and you can get all of them here. One of the best quick introductions is Gail Goodman who outlines the ten commandments of good copy writing. You won't go to Hell if you don't follow them – but your copy will not do its job either.

Other Resources

Ghost in the Machine

If They Snooze You Lose

Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

The Barcelona Job: A Diamond Heist Drenched in Sweat and Seduction

In a city famed for its architecture and allure, something far more seductive is about to go down. The priceless NakedSword Diamond is nestled deep within a heavily fortified Barcelona museum, and master thief Sir Peter has his eye on the prize.

Jackie Backman ·
Show More