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For decades, the sexual enhancement aisle consisted mainly of pills promising stamina, with bottles and blister packs leaning heavily into themes of masculinity, urgency and performance. The sales pitch was rarely subtle: Take this, and something bigger, harder, longer or more intense would follow.
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How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America
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How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty
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How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty
Adult businesses have never had access to every marketing tool available to mainstream brands. Platform rules, advertising restrictions and content policies can limit the options for sex toy manufacturers and retailers. Add a difficult economy and more cautious consumers, and relying on tactics that worked a few years ago may no longer be enough.
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WIA: Kristin Zuri-Godskind Draws on Deep Expertise to Elevate Sportsheets
After 18 years in the pleasure products industry, Kristin Zuri-Godskind has experienced the business from nearly every angle. Her career has taken her through retail, merchandising, management, distribution, sales, product education and manufacturing, giving her a perspective shaped as much by the sales floor as by the relationships she has built along the way.
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