I promised I would continue to throw up entries on the two tools I feel are the most misunderstood and underutilized in the webmaster's arsenal. I remember wanting to launch the first B2B blog portal back in early 2004...and although the domain was purchased, not everyone recognized and supported the powerful potential of blogs or wanted to invest the time and resources in them, so over the years mainstream blew everyone away with the prolific expansion of social, political and corporate blogging...just as most of the true innovation is now emanating from mainstream, as Tom Hymes recently lamented.
So as I go through all the personal notepads and journals I've accumulated, filled and kept over the years with scribblings of ideas for blogs and feeds and tools that I would one day research and write about, all those piles of paper scraps covered with quick annotations made while driving or popping wide awake at 3am with another great idea I would not have time for - I am now getting to expand on all those ideas to share here - because now I'm making time for me and what I like, and hopefully that will benefit and motivate everyone striving to create successful ethical e-commerce venues just as I am...
RSS Do’s and Don’ts
DO use targeted text to inspire your customers to click on the feed links to read more.
DON’T give away all of your content in the actual feed – remember, the idea is to get them to your site, think about it as a teaser, a thumbnail of information.
DO incorporate your brand into your feeds – remember building your brand is an excellent side effect of offering a popular RSS content feed.
DON’T be afraid to use advanced feeds to include small versions of your logos and sprinkle your text (sparingly mind you!) with trademarked phrases and keywords associated with your brand.
DO create special landing pages and articles that provide an entry to your join page or online stores.
DON’T make this a whole other project – remember reusing existing content, both text and image-based, is the backbone of a good RSS feed.
DO promote your feed as FREE CONTENT when applicable, and be sure to make registration for your free feeds easy to follow and simple to locate for your site’s visitors.
DON’T bury your feeds or make them available only on the inside of your membership area. Remember – you want to use these to attract NEW customers too!
Related Posts & Further Reading
RSS and E-Commerce
Will RSS Overtake E-mail?
Blog and RSS Essentials
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
RSS Do’s and Don’ts
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Inside the OCC's Debanking Review and Its Impact on the Adult Industry
For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.
A Hands-On Review of AI Camera Monitoring for Retail
Last month, I outlined the main AI-powered loss prevention options available to businesses: DIY solutions, hosted services and enterprise platforms. This time, I decided to test one out myself. I contacted a cloud video platform that integrates with Lightspeed POS and scheduled a demo.
How to Build Operational Resilience Into Your Payment Ecosystem
Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.
Turning Fantasy Fans Into New Creature Play Shoppers
Adult “creature play” is no longer just a niche novelty. There’s even a term for this kink: teratophilia, meaning sexual attraction to monsters. A heady mix of sensory novelty, curiosity about unfamiliar bodies and potential power dynamics has made lusting after and role-playing mythological creatures more widely accepted. The erotically captivating allure of otherworldly beings has even become prevalent across pop culture, from “True Blood” and “The Shape of Water” to Guillermo Del Toro’s “Frankenstein” and “monster boyfriend” romantasy literature trending on TikTok.
Building a Stronger Strategy Against Card-Testing Bots
It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.
Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy
It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.
A Creator's Guide to Starting the Year With Strong Financial Habits
Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.
Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead
Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.
Jak Knife on Turning Collaboration and Consistency Into a Billion Views
What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.
Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs
Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.
