It was cool to meet with so many people at WebmasterAccessLA. We are just now beginning to catch up, following additional days in Phoenix visiting CCBill and others, and then the Thanksgiving festivities.
As you are preparing 2008 budgets looking forward, and predicting revenue forecasts, it is evident to every multinational contender that with the Euro predicted to remain at a +45% premium to the dollar for the next two years, forward thinking professionals will be seeking ways to convert, retain, and recur users where Euro Billing is possible.
This is acutely important for companies based in Canada and other outsourced locations around the world where there has for so long been the historical advantage - the premium provided by the ability to bill in US dollars, but where these companies now find themselves with personnel and fixed expense outlays increased over the last five years in many cases over 60% due to the erosion of the USD in world markets. The decline of the USD versus the CAD presents a perfect illustration:
Source: Yahoo! Finance https://finance.yahoo.com/currency/convert?from=USD&to=CAD&amt=1&t=5y
I was recently struggling through a thread on GWW discussing a ‘direct pay’ configuration for the European market and realized how confusing the non-standard billing sector terminology can be for interested readers attempting to make informed choices.
‘Direct pay’ is a push technology where the user must wire the membership fee to the processor, requiring more steps and providing infinitely more opportunities to lose the conversion, and in almost all cases providing none of the additional options and tools listed below. This is a fine compliment to any cascade of billing options as it works for many countries. But refining your options further will reap multiple increases. Webbilling.com, for example, has a customized platform for real EU direct debit in continuous operation for many years with a 10+ year negative database available for Spain, Netherlands, Germany and Austria currently, with UK and Belgium set up, and pending respective final national banking system approvals. This is real pull direct debit which almost no one in the industry appears to truly understand, but webbilling also provides the many advantages merchant clients associate with credit card billing - which they DO understand and embrace, including instant access, recurring, free trials, cross sales, up sells, pay-per-anything, pin call security, plus the optional Secure Pin mainly for high cost content cam sites and hard goods sales - billing in Euros irrespective of ones dollar price without direct conversion – and a comprehensive collections department designed specifically for the adult market but also operating in mainstream e-commerce. Which is better for your program? Or should you implement both?
I will continue to profile more global options for 2008 growth curve maintenance [!] – I saw that NoCreditCard has an interesting new offering as the mobile and telecom options continue to break out all over. More on that one soon...
Webbilling.com - Best Alternative Processor
Click Here for Additional Help Starting or Improving Your Online Business
Maintain that Growth Curve [!]
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
5 Key Features Your Adult Ecommerce Website Might Be Missing
I spend a lot of time on adult ecommerce websites. Not just looking at the front end, but digging into what’s actually driving traffic, conversions and long-term growth. Here’s the reality: most adult brands are leaving money on the table.
SantanaXXL on Breaking Barriers and Making Room for Plus-Size Creators
SantanaXXL doesn’t do subtle. There’s his loud, contagious laugh. The oversized, impossibly cool Louis Vuitton shades perched effortlessly on his face during his chat with XBIZ. The ensemble he casually describes as a “lounge outfit.”
Ricci Levy on Standing Up for the Right to Be Heard
When Ricci Levy speaks about human rights, she does not use detached, academic language. She speaks with urgency, emotion and the kind of passion that immediately makes it clear just how deeply personal this work is for her.
Lessons From Decades of Building the Adult Internet
After my first year of college, I needed a job. So I did what people did back then: I opened the newspaper and started scanning the classifieds. One listing stood out: “Image Librarian.” I had no idea what that meant, but I applied, and got the job.
Tips for Building a Pleasure Brand That Lasts
Each year, promising new indie brands enter the pleasure industry with fresh, creative designs meant to enhance intimacy, wellness and self-discovery. Some are embraced by retailers and shoppers, while others fade quietly.
How to Build a Cross-Border Payment Strategy
Pull up your analytics and you’ll likely find that international traffic is already on your site. Some of those visitors convert, but a lot more bounced at checkout — and a meaningful chunk tried to pay but were declined.
Why Brand Loyalty Starts With Adult Retail Staff Values
Brand loyalty is often discussed in terms of customers, but rarely in terms of the people working behind the counter or deciding what makes it onto the shelves.
The KPIs That Keep Payment Processing Humming While You're Away
I always look forward to the summer as my kids are home and I can plan little trips with them to reconnect and have some fun. If you’re like me, however, you probably never go on vacation without your laptop, so you can check in or lurk in the background to make sure all systems remain go.
Building an Ecommerce Engine That Bridges Online and Retail Sales
Most independent retailers couldn't afford to build, host and manage a real ecommerce site well, so we leaned on the distributor's site and accepted the friction.
