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Piecemeal Out
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Summer of Love
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Retail Pulse: How E-Commerce Brands Are Driving Clicks With Creative Marketing
trends
Retail Pulse: How E-Commerce Brands Are Driving Clicks With Creative Marketing
Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.
Hope Heaven on Turning Every Mile Into a Moment of Victory
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Hope Heaven on Turning Every Mile Into a Moment of Victory
Under the bright Amsterdam lights, Hope Heaven heard her name and froze for a beat. Then she stood, crossed the aisle in a body-skimming black cutout dress and accepted the Euro XMAs trophy for Female Streamer of the Year.
Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation
trends
Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation
Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.
WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook
profile
WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook
As both a model and industry executive, Cathy lives in two worlds at once — and that’s exactly why so many creators trust her. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.
Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service
trends
Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service
Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.
From Compliance to Confidence: The Future of Safety in Adult Platforms
opinion
From Compliance to Confidence: The Future of Safety in Adult Platforms
In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.
WIA Profile: Brittany Greenberg
profile
WIA Profile: Brittany Greenberg
When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.
What Adult Businesses Need to Know About Florida's Age Verification Law
opinion
What Adult Businesses Need to Know About Florida's Age Verification Law
The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.
Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech
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Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech
When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.
How Adult Retailers Can Retain Staff, Strengthen Team Morale
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opinion
How Adult Retailers Can Retain Staff, Strengthen Team Morale
Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.
