xbiz world
xbiz premiere
opinion

Ahead of the Pack

Recently, XBIZ World Magazine asked several adult industry players, "How do you make your company stand out in such a highly competitive market?"

Here's what they had to say:

Tantus toys are handcrafted from 100-percent ultra-premium, platinum silicone. This superior blend of Tantus silicone makes Tantus toys the world's best soft toys for adults. Tantus is dedicated to informing both retailers and consumers of the benefits of choosing Tantus. Our newly designed packaging is sophisticated, educational and retail smart.
— Jeff Muesse, Business Relations Coordinator, Tantus Inc.

Besides having built a strong reputation for the quality and innovative designs and features of our products, marketing plays a huge part in our success: A regular advertising program — along with editorial support, in-store marketing tools and displays and regular visits to our customers. California Exotic Novelties has made our business very "personal," and we are a reliable brand presence.
— Al Bloom, Marketing Manager, California Exotic Novelties

We focus on education, sex-positivity and non-judgmental attitudes. By having these added values beyond merely toys, books and videos, we're offering our customers ways of bringing sex into their lives in a more expansive way. Our stores, catalog and website offer educational materials, erotica, blogs and product information.
— Jonathan Plotzker, Senior Director of E-Commerce and Merchandising, Good Vibrations

Stockroom.com pre-dates the market! We have been selling products on the Internet since 1989, even before there was a World Wide Web, offering high-quality BDSM gear at reasonable prices and providing excellent customer service. I think the key to our standing-out (and success) has been rather simple — honesty, integrity and hiring as many artists as possible.
— Juli Crockett, Marketing Director, JT's Stockroom

Our company is the only company that is a real movie club. Our business model is similar to the Columbia Record House Club, except we took all the sucky parts out — there's no contract and no minimum number to buy. That's really what differentiates us from everyone else.
— Pamela Butkowski, Owner, DVDsforaBuck.com

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Star ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
opinion

How to Reinvest Back Into Your Creator Business

Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?

Megan Stokes ·
profile

WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist

What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?

Colleen Godin ·
profile

Efren Méndez Leads LoveStore Mexico With a Community-First Approach

Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.

Jackie Backman ·
opinion

Guiding Shoppers With Clear Pleasure Education

One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. The goal isn’t to overwhelm them with specs or explicit details, but to describe product features in a way that feels approachable, relatable and easy to imagine.

Sara Gaffoor ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

High-ROI Marketing Tactics for Online Retail

In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, repeatable paths to strong ROI that remain consistent even as algorithms, platforms and buyer behavior keep changing.

Hail Groo ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
Show More