opinion

Ahead of the Pack

Recently, XBIZ World Magazine asked several adult industry players, "How do you make your company stand out in such a highly competitive market?"

Here's what they had to say:

Tantus toys are handcrafted from 100-percent ultra-premium, platinum silicone. This superior blend of Tantus silicone makes Tantus toys the world's best soft toys for adults. Tantus is dedicated to informing both retailers and consumers of the benefits of choosing Tantus. Our newly designed packaging is sophisticated, educational and retail smart.
— Jeff Muesse, Business Relations Coordinator, Tantus Inc.

Besides having built a strong reputation for the quality and innovative designs and features of our products, marketing plays a huge part in our success: A regular advertising program — along with editorial support, in-store marketing tools and displays and regular visits to our customers. California Exotic Novelties has made our business very "personal," and we are a reliable brand presence.
— Al Bloom, Marketing Manager, California Exotic Novelties

We focus on education, sex-positivity and non-judgmental attitudes. By having these added values beyond merely toys, books and videos, we're offering our customers ways of bringing sex into their lives in a more expansive way. Our stores, catalog and website offer educational materials, erotica, blogs and product information.
— Jonathan Plotzker, Senior Director of E-Commerce and Merchandising, Good Vibrations

Stockroom.com pre-dates the market! We have been selling products on the Internet since 1989, even before there was a World Wide Web, offering high-quality BDSM gear at reasonable prices and providing excellent customer service. I think the key to our standing-out (and success) has been rather simple — honesty, integrity and hiring as many artists as possible.
— Juli Crockett, Marketing Director, JT's Stockroom

Our company is the only company that is a real movie club. Our business model is similar to the Columbia Record House Club, except we took all the sucky parts out — there's no contract and no minimum number to buy. That's really what differentiates us from everyone else.
— Pamela Butkowski, Owner, DVDsforaBuck.com

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What to Know About Alabama's Regulatory Push on Adult Content

Over the past two years, Alabama has quietly but aggressively transformed itself into one of the most restrictive and unfriendly jurisdictions for the adult entertainment industry. Through the enactment of House Bill 164 and related enforcement mechanisms, the state has layered taxation, compliance burdens and content restrictions in a way that goes far beyond traditional regulation.

Corey D. Silverstein ·
opinion

How AI Is Turning Adult Retailers Into Developers, No Degree Required

Every long relationship with software hits a point where you realize the tool isn’t exactly what you need. It does what the vendor assumes you need, often created by engineers who have never counted units in a stockroom or looked at countless stockouts and wondered which ones really matter.

Zondre Watson ·
opinion

Why Discretion Has Been the Defining Force in India's Sex Toy Market

One of Besharam’s earliest customers contacted us three times before placing an order. Not about the product, but about the packaging. “Will anyone know what’s inside?”

Raj Armani ·
profile

Julie Stewart on Leading Sportsheets While Honoring Its Family Roots

When Sportsheets founder Tom Stewart retired at the start of 2020, he left the company in the capable hands of his sister, Julie Stewart. Since taking over as CEO, she has guided Sportsheets through an era of transformation, resilience and renewed purpose.

Ariana Rodriguez ·
profile

Tracy Eagle Soars as Co-Boss of Betty's Toy Box

They say sisterhood is powerful. For proof, you need look no further than Tracy and Carolyn Eagle, two sisters who have built not just one but three online retail brands together.

Women In Adult ·
profile

Essence Protection Brings Specialized Coverage to Adult Retail

For adult businesses, swimming against the mainstream current makes it hard to find an insurance company that can keep up. One company is aiming to change that.

Colleen Godin ·
opinion

How Retailers Can Get the Most Out of Trade Shows

Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.

Rin Musick ·
opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
Show More