opinion

Mobile Porn is Not a Fad

Kathleen Morford
This industry used to be on the forefront of technology, yet it seems that many U.S. companies today are ignoring the most popular user trends. What happened here, people?

Many webmasters slam any new technology on the market, and label it a "fad." It seems to be a knee-jerk reaction to those who can't wrap their mind around something new. As if selling the same product to the same people forever is better. Why not diversify your product line, update with the times, and make it easier for surfers to find and utilize your content? It seems like a no-brainer to me.

Fellow Americans, please embrace change. Mobile porn is not a fad. And hubs to fill mobile devices (like Video iPods) aren't going away.

Japan has been consuming mobile porn for years. If your content isn't mobile and iPod-ready, you're missing a large population of adults with deep pockets.

All of the videos and images on Guba can be easily downloaded onto a Video iPod. One better, our categories can be synched to iTunes! Let's say you are a surfer who craves amateur videos. Simply click on our amateur category, click the iTunes RSS feed, and have new amateur content downloaded to your iTunes while you're at work. We enjoy taking new technology, making it user friendly, and providing easy solutions for surfers.

You should, too. Seriously. If you chalk up all new technology as a fad, you're ignoring many people who want to hand you money. If you look at a new marketing opportunity and quickly dismiss it instead of learning how to use it to your advantage, you're an idiot. You can continue to push for "Betamax," that's your prerogative — but expect Darwin to be knocking on your door soon…

So please… stop bitching and ignoring the rest of the world. Let's work together, so we can all make more money. Welcome to 2006.

Kathleen Morford, Director of Affiliate Marketing, Guba.com

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