opinion

The Enduring Saga of Spam

I've been thinking about spam a lot lately, especially porn spam, even though I hardly get it anymore. At my former job, I got lots of it despite layers of filtering at both the computer and server levels. My reaction to receiving unsolicited porn varied from slightly bothered to seething outrage, but mostly I felt that the sender should have known better; why would anyone want to piss off someone who is in a position to help him or her? It didn't matter that no conscious decision to target me had probably ever been made. I believed then — and still do — that stupid marketing is on par with fraudulent marketing.

I don't receive porn spam through my Free Speech Coalition email, but my relationship to the abstract and actual realities of sexually explicit email has only deepened and become more complicated as I morph into a full-time public spokesperson for the industry. Illegal or reckless behavior about which I used to have a dispassionate interest has become something with which I am now often personally associated with. That it comes with the job makes it no less irritating.

The thing about porn spam, of course, is the "kid" factor and most of the really serious governmental challenges facing the industry utilize it. In fact, the Lincoln bill, the Pence Amendment, 2257, .XXX, the Utah/Michigan registries, the Senate indecency hearings and the Third Way Report all focus on kids being marketed to or being allowed access to material that the government has deemed harmful to minors and from which it claims a compelling interest to protect them. We could argue all day about whether adult content is in fact intrinsically harmful to minors or anyone else, but the issue as a focal point of public concern is undeniable and it is my job to field an insane amount of media queries about it.

I am also personally targeted. One right-wing columnist has urged his readers to email or call me to register disgust with our decision to sue Utah over their so-called Child Protection Registry, a Do-Not-Email list that is meant to stop emailed porn (and other goods and services unlawful for minors). The Registry is in reality a tax on legitimate email marketers that completely flaunts federal law in the form of the Can-Spam Act, but that fact will not prevent the usual media attention on the whole issue of unsolicited commercial email, especially the sexually explicit ones. I will have to speak many times to the issue of industry practices and how and whether it polices itself. This, of course, goes for many other perceived problems with the industry, but spam is a particularly proactive practice, and when it goes bad and busts are made and heavy fines levied, one is often reduced to shaking one's head and referring halfheartedly to anonymous "bad apples."

I would rather not have to do that. I would rather be able to point to the stats and declare unequivocally that porn spam has in fact decreased dramatically over the past several years to the low- to mid-single digits and is no longer the societal scourge the religious right and certain virtuous congresspersons would have us believe. I have been doing that and I will continue to do so, but make no mistake, those who send unsolicited porn spam that violates clearly defined Can-Spam provisions or allow their affiliates to do so, are every bit my nemeses as those who would use the practice to try to destroy this industry.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
profile

LoyalFans' Anastasia Pierce Bridges Creator Education, Empowerment and Ownership

Anastasia Pierce beams when she talks about her 26 years in the industry. Full of passionate energy, she clearly doesn’t just work in adult; she loves it.

Women In Adult ·
opinion

Growing Site Revenue Under Ever-Changing Compliance Rules

Over the past year, many merchants have reported earnings that were flat or even a bit down. This is due to three main factors: age verification regulations, click-to-cancel rules, and banks backing away from cross-sales due to regulatory requirements and the rollout of the Visa Acquiring Monitoring Program (VAMP).

Cathy Beardsley ·
opinion

AI Safeguards for Platform Compliance and Trust

If your platform hosts user-generated content (UGC), then you already know protecting your brand is not merely a matter of good design or strong community guidelines. It requires systems that can verify who your users are, filter what they upload and ensure your business stays on the right side of regulators, payment processors and public opinion.

Christoph Hermes ·
opinion

How to Eliminate User Redirects and Improve Checkout Retention

Running an adult site, you work hard to create traffic and make sure your funnel is optimal, with the end goal of getting users to make a purchase. Then, right at that critical moment, what do you do? You send them somewhere else. Not good.

Jonathan Corona ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
Show More