profile

Your Company Name

Recently, XBIZ World magazine asked a group of industry leaders, "How did you come up with your company name?"

Here's what they had to say:

didn't want to restrict ourselves by simply basing it on my site, VanillaCash, or the like. We wanted something fun and memorable. Monkey is one of my nicknames among family and friends, and I think you can figure out where we got the Porn part. PornMonkey Cash represents a quality, trustworthy program that knows how to have fun while making all of us money."
— Vanilla Deville, President/CEO, Pornmonkeycash.com

"Everyone's a critic, and most people acknowledge that two heads are better than one. That's pretty much how the Porn Critics name came about. We're a group of individuals with an incredible knack for helping web surfers find the best 'bone for your buck' porn on the Internet. We do the work for you — weeding through the bombs and finding the diamonds in the rough."
— Mike &Quot;Alky&Quot; Freedman, Owner, The Porn Critics

"When I was stripping, there was another guy in one of my shows named John, so an emcee starting calling me Evil John to differentiate us. At the same time, I had a girlfriend who called herself Angel when she did strip shows. She was a very nasty girl, and I suggested that she call herself Evil Angel. She didn't, but I loved the name and wound up using it for my company."
— John &Quot;Buttman&Quot; Stagliano, President, Evil Angel

"About three years ago, I was in a deep transition period. My family's company, Rain Productions, wasn't doing well. There were lots of new companies eating into our sales. A friend who runs a replication house pointed out that our movies were light and fluffy compared to what was happening in the industry. So, we decided to start producing titles that were harder and more intense. Adding the word 'acid' to our company name seemed like a good way to sum up the new direction. But if I had it to do over again, I'd probably pick something completely unrelated to rain, like 'volcano.'"
— Mitchell Spinelli, Owner, Acid Rain

"For the name of the company, I was looking for a short, easy to remember name that webmasters would associate with the general ideology of our company. I was looking at the first reality sites out there, and for me it was a no-brainer that sending traffic to quality sites would convert better. The general branding idea was: Don't send your surfers to the usual three-tour pages site. Chose our quality products. Use your brain! After that, it was just normal to associate 'brain' and 'cash' together."
— Frederic Valiquette, President, Braincash.com

"When Mitch [Farber]and I were thinking of names for Netbilling, we were certain the name had to meet the following criteria: It would be available to incorporate with the identical or almost identical name of the website; it would leave no questions as to what focus our services were; the website would have to be available in a dot-com rather than a dot-net domain; and it would not contain so many characters that our customers would be unable to remember how to spell our website."
— Sarah Farber, CEO, Netbilling

"In 1997, the word 'naked' was one of the top searched-for terms on the Internet related to sex. We threw around some ideas, but 'sword' with its obvious sexual symbolism was one of our early favorites. The image conjured by the two words together — NakedSword — was strong, direct and aggressive. And in the face of a sex-phobic culture, it really embodied the mission of our pro-porn, pro-sex, progay site."
— Reena Patel, Director, Strategic Accounts And Marketing, Nakedsword.com

"The name T3Report just came to me as a quick buzz word name that has a techie feel to it. In the real estate world, the top three important factors are 'Location, Location, Location.' T3Report, which builds up traffic reports through spidering the adult Internet space, stands for 'traffic, traffic, traffic' — the top three important factors on the web."
— Brandon Shalton, CEO, T3 Report, Cydata Services

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The Dos and Don'ts of AI-Generated Content

AI is a hot topic. From automation to personal assistance to content generation, AI technology is already impacting our daily lives. Many industries, including adult, have had positive results using AI for customer support and marketing.

Cathy Beardsley ·
opinion

Retailer Tips for STI Awareness Month

Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.

Rin Musick ·
opinion

Strategic Upscaling of Non-4K Content

If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.

Brad Mitchell ·
opinion

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
opinion

Platforming the Pleasure Industry With Our Collective Voice

Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.

Ken Sahn ·
opinion

The ABCs of POS Systems for Adult Store Owners

What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.

Sean Quinn ·
profile

Hayley Davies: From New Zealand Math Nerd to Fast-Rising Adult Star

Growing up, New Zealander Hayley Davies was a proud nerd who participated in mathematics competitions against students from much higher grades. Her good looks turned out to be a kind of secret weapon, causing peers to underestimate her intellectual acumen.

Alejandro Freixes ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
profile

WIA Profile: Ruth Arceo

In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.

Women In Adult ·
profile

CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy

Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.

Kim Airs ·
Show More