opinion

Unpacking Mastercard's Enhanced Communication Path

Unpacking Mastercard's Enhanced Communication Path

Sharing information is important between card associations and service providers like payment facilitators and independent payment operators. In those relationships, information typically flows from the card brands to the acquirers, and then to service providers. Because of the multi-stop communication flow, answers to important questions can sometimes get stuck in an information traffic jam.

Fortunately, Mastercard has developed a remedy: its Network Enablement Partner program. This month, we will highlight this solution and how it opens up the lanes of communication. We will explain how the program started, how it works and where it’s headed as Mastercard creates clearer communication through service provider engagement.

Now Mastercard is taking things to a new level for service providers.

The Starting Line

Our company’s first interaction with Mastercard was well over 10 years ago, when the credit card company began its Onsite Service Provider Review program. The name of the program has changed over the years, but the focus has always remained the same: reviewing how service providers onboard merchants, and how they conduct payment card industry (PCI) and anti-money-laundering (AML) compliance.

Reviews and audits are never fun, and getting word that you’re going to be reviewed by Mastercard can make you nervous, but all of our interactions with Mastercard have been pleasant. The main focus of the reviews we’ve undergone has always been to help our company be better. The review process examines the payment facilitator’s ability to support Mastercard customers, to ensure they can adhere to the minimum Mastercard fraud loss control program requirements and standards. A payment facilitator that fails a review may be subject to deregistration.

Six reviews later, I now actually look forward to them. The program has given us a direct channel to talk about what is working and what we find challenging. It has helped us and many others sort out regulations over the last decade, such as the payment facilitator regulations introduced in 2011 and the user-generated content updates that went into effect in 2020.

Leveling Up With Partnership

Now Mastercard is taking things to a new level for service providers. In 2021, Mastercard launched its Network Enablement Partner (NEP) program. This program gives service providers an opportunity to have a direct relationship with Mastercard, which can help drive speed to market for product innovation as well as optimize performance and operational efficiencies. Previously, the alternative was having to leverage the relationship of an acquirer.

Having a direct point of contact is key! The NEP engagement model is available to all registered service providers. Training and direct access information is also available through the Mastercard Academy. There are four different tiers for participation, from basic to premium, and each provides various products and services directly to NEPs.

Opening the Communication Lane

One benefit of the NEP program is that it allows you to reach out to Mastercard if you need to request a variance from the company’s traditional standards. For example, once a merchant exceeds $10 million in annual Mastercard volume, it is required to obtain its own merchant identification number (MID) and sign a tri-party agreement. However, for NEPs, this limit can be sidestepped so the merchant can continue to process on the payment facilitator platform. This extra volume allowance enables payment facilitators to stay in the funds flow and continue to support content creators and affiliate payouts.

There is also a Network Enablement Partner Advisory Council. This offers payment service providers a seat at the table, to share concerns and wishes with Mastercard and other NEPs in order to help improve Mastercard’s network and service offerings. As an NEP, you can join quarterly innovative and strategic conversations with Mastercard on the future of payments.

We all get bogged down with ever-changing regulations and card brand requirements, but the more open communication facilitated by the NEP program makes it much easier to navigate. I applaud Mastercard for being progressive by offering a way to better support its network of service providers, and encourage everyone in the payment space to take advantage of the opportunity.

Cathy Beardsley is president and CEO of Segpay, a merchant services provider offering a wide range of custom financial solutions including payment facilitator, direct merchant accounts and secure gateway services. Under her direction, Segpay has become one of four companies approved by Visa to operate as a high-risk internet payment services provider. Segpay offers secure turnkey solutions to accept online payments, with a guarantee that funds are kept safe and protected with its proprietary Fraud Mitigation System and customer service and support. For any questions or help, contact sales@segpay.com or compliance@segpay.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
profile

WIA Profile: Katie

Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.

Women in Adult ·
opinion

How to Stay Legally Protected When Policies Get Outdated

The adult industry has long operated in a complex legal environment subject to rapid change. Now, a confluence of age verification laws, lawsuits, credit card processing and data privacy rules has created an urgent need for all industry participants — from major platforms to independent creators — to review and potentially overhaul their legal and operational policies.

Corey D. Silverstein ·
Show More