opinion

A Retailer Guide to Puppy Play Essentials

A Retailer Guide to Puppy Play Essentials

When you think of sexy bedroom accessories, what comes to mind? Probably vibrators, lubricant, handcuffs, maybe an impact toy or two? What about a collar and leash? They may not be the first things that come to mind, but for folks who enjoy puppy play, those would certainly be on the list.

Retailers who are knowledgeable about and comfortable with this playful and surprisingly popular kink can help their customers feel comfortable and curious, and that can equal big sales! There’s a huge array of accessories available to support a whole range of play styles.

Retailers who are knowledgeable about and comfortable with this playful and surprisingly popular kink can help their customers feel comfortable and curious.

What is puppy play?

Puppy play is a form of role play that requires that one participant play the role of Trainer and one or more other participants take on the role of puppy or “pup.” As with any form of role-play, puppy play enables participants to let go of their inhibitions as they adopt qualities of a dog, such as playing fetch, walking on all fours, or even climbing into a crate. Puppy play may not be the first thing that comes to mind when you think of sexy time, but those in the know will tell you that it can provide the ultimate role-play experience.

Why are people into puppy play?

Pups live in the moment; they pursue the most basic creature comforts, free from the restrictions of language. Role-playing as a pup is not only completely unique, it can also lead to deep and profound feelings of freedom and vulnerability that we don’t experience in our stressful everyday lives — or even in other kinds of role-playing. Playing as a happy, adored and carefree pup and expressing only animal desires gives participants the chance to achieve a state similar to what BDSM practitioners refer to as “subspace.” Let’s not forget the trainers, though! There’s plenty for them to enjoy too. Not only do they get to explore the control and dominance they have over their pup, but they also get to experience the companionship, loyalty and unconditional love that only a pup can offer. Being a trainer can be very rewarding and enjoyable.

What gear do you need for puppy play?

As with any kind of role play, in puppy play, the right accessories go a long way towards creating a realistic experience. Luckily for aspiring pups and trainers, there’s a whole array of accessories they can use to transform themselves, including collars that let trainers easily control their pups and hoods that let pups take on a puppy persona. Full sets can even include a leash, collar, anal plug tail and a gag – everything one needs to create a satisfying and enjoyable puppy play scene. And don’t forget collars, mitts and feeding dishes! There’s so much out there that can help prospective pups get into the groove.

Some puppy play misconceptions

There are some big misconceptions about puppy play floating around out there, so here are some things you should know:

  • Puppy play does not, despite its name, involve actual animals. The participants are the “animals.”
  • Puppy play doesn’t have to be inherently sexual. It may feature sexual elements, but not always. This varies depending on participants’ preferences.
  • Puppy play is not the same as being a “furry,” which is the name for role-play in which participants typically wear fullbody animal suits.
  • Puppy play can be part of BDSM play, but it is not limited to hardcore BDSM enthusiasts. It can incorporate lots of praise and cuddles for a kinky experience that centers on tenderness and nurturing. That kind of play style still involves dominance and submission, but without incorporating rougher sensory elements commonly associated with BDSM.
  • Puppy play is not limited to any gender or sexual orientation. It is sometimes portrayed as an activity enjoyed by gay men, but participants of all genders and orientations enjoy getting their pup on.

Though it may not be what immediately comes to mind when couples think of role-play, puppy play might be just the ticket for adding some satisfying spice to their sex lives. Finding the right gear to set the mood can help prospective pups and trainers — i.e. your shoppers — see how satisfying puppy play can be.

Rebecca Weinberg is the president of XR Brands.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Automating Retail Accounting With AI

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

5 Ways Social Media Can Boost Retail Sales

In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.

Genevieve Lariviere ·
profile

Meghan Dunkel Brings Momentum, Focus to Sales Management

As an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.

Women In Adult ·
profile

Viben Toys Aims to Personalize Pleasure in the Affordable Luxury Market

If your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.

Colleen Godin ·
profile

Condom Sense's Adam Edwards on Driving Retail With Purpose

Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.

Jackie Backman ·
profile

Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed

Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.

Colleen Godin ·
opinion

Tips for 'Soft Selling' to Today's Shoppers

"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.

Sara Gaffoor ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
Show More